[China Glass Network] Although the EU decided to cancel the anti-dumping duties on Chinese leather shoes, the crisis has not been lifted. Wei Yafei, director of the China Leather Association's shoemaking office, said that the EU still has some follow-up questions and preparations in many aspects, and has now begun to investigate the relevant situation in China.
The EU's investigation of the Chinese footwear industry has five main aspects. The first is to monitor the number of all Chinese shoes imported into the EU, and to inform the European Footwear Federation every week. Second, use mandatory origin labels to prevent some counterfeit products from entering the European market, mainly footwear. Products; third, strict control over possible violations of intellectual property rights; Fourth, the European Footwear Alliance called on the European Commission to urge the Chinese government to open up the high-end market, while further opening up the retail market, hoping to profit from fast-growing consumption Later, the relevant policies on China's exports, especially the countervailing policies, are more concerned.
Wei Yafei reminds exporting enterprises to conduct regular tracking in the above aspects, regulate their own trade behaviors, and strengthen self-discipline. At the same time, they hope that domestic enterprises can adjust their export structure and export quality as soon as possible.
In terms of how to deal with the follow-up issues, Wei Yafei said that the products that are exported to Europe in the short term should be avoided to grow too fast; on the other hand, the labeling of the origin should meet the requirements of the EU and ensure the smooth export of the products; Third, in terms of intellectual property rights, enterprises should regulate self-discipline and avoid the occurrence of infringements; in terms of relevant policies, enterprises should understand relevant situations and take timely precautions.
This is a "war" for five years. Both sides of the wrestling, the EU and Chinese shoe enterprises, have actively defended and mediate for the market and interests.
16.5% of the anti-dumping duties, for the vast majority of China's foreign trade enterprises with meager profit, are undoubtedly caught by the other side of the more important life. According to one data, from 2006 to the end of 2010, due to the implementation of the EU's anti-dumping duties, the sales of leather shoes exported to Europe in China fell by 20%, directly causing 20,000 people to lose their jobs.
With the announcement of the European Commission recently, the shackle is about to be lifted. The EU announced that it will officially stop anti-dumping duties on leather shoes produced in China from March 31, 2011.
This is undoubtedly a gospel, worthy of cheering and celebrating. However, behind this struggle, Chinese companies have not only won a victory in anti-dumping protests, but more should be the reorientation of the industry and the road to the road.
5 years ago……
In October 2006, the EU officially imposed an anti-dumping tax excuse for leather shoes imported from China: exporting enterprises selling the EU at a price lower than the cost price. The anti-dumping duties imposed on leather shoes imported from China began in October 2006, and the tax rate was 16.5%. . Since this case caused great disagreement within the EU, the deadline for EU member states to reduce anti-dumping duties from the usual five years to two years.
In October 2008, just as the anti-dumping measures were due to expire, the EU decided to review the anti-dumping case against Chinese leather shoes to determine whether to extend anti-dumping measures. During the review, the original anti-dumping measures still apply. In December 2009, the EU made a review decision to extend the anti-dumping measures against Chinese leather shoes for another 15 months, which is scheduled to expire at the end of this month.
The reason why the EU Trade Commissioner gave the anti-dumping duties to Chinese shoe companies was that the Chinese-made leather shoes were dumped to the EU at a price lower than the domestic production cost.
In this regard, the person in charge of a well-known shoe company in Zhejiang said that this is only an excuse for the EU to impose anti-dumping duties on Chinese shoe enterprises. "They did not recognize our market economy status, the EU calculated our production costs, and the reference was actually a third country. Cost of production."
At present, China’s exports of leather shoes to the EU average 10 US dollars. “Although the overall selling price is not high, due to the low domestic labor costs, companies still have certain profits.†The person in charge said that the production costs of third countries should be considered. China's shoe enterprises are undoubtedly an abnormal means.
Resistance: Five companies “holding a group†to appeal. In recent years, it has become a normal situation for Chinese companies to encounter anti-dumping internationally. With the accumulation of experience, the attitudes and methods of domestic enterprises in responding to anti-dumping are also undergoing positive changes.
However, five years ago, when Chinese companies encountered anti-dumping, most of them chose to take a silent attitude. Taking the EU anti-dumping on Chinese leather shoes as an example, only five companies appealed to the anti-dumping cases of leather shoes handled by the EU preliminary court, and 99% of domestic enterprises chose to accept unconditionally.
As the leading enterprise of shoe enterprises in our province, Aokang has played a leading role in this five-year lawsuit. For this lawsuit, Wang Zhenyu, chairman of Aokang Shoes, said that since joining the WTO, many domestic companies have not understood the rules of the game. “Some companies feel that the cost is very high, and the other is that they don’t know much about this process.â€
Wang Zhenduo said, but one thing is certain. Regardless of the winning or losing of this lawsuit, "For the Chinese footwear industry, we let the EU see that Chinese shoe enterprises are not bullied or dare to speak. We dare to use the law to safeguard our dignity. We understand international law. â€
Under the perseverance of enterprises such as the Ministry of Commerce and Aokang, anti-dumping has finally become "dark and clear." The EU finally decided to abandon the continued imposition of anti-dumping duties. "In a way, not continuing is a victory," said the person in charge of a shoe company in Hangzhou.
Impact: China's exports of leather shoes plummeted “The EU's cancellation of anti-dumping duties is undoubtedly a 'burden reduction' for Chinese leather shoes exporting enterprises. This new policy will benefit more than 400 million pairs of leather shoes exported from Zhejiang Port.†A person from Hangzhou Customs analyzed this. Customs statistics show that in 2010, Zhejiang exported 4.2 trillion pairs of leather shoes to the EU, worth US$1.82 billion.
In other words, Zhejiang’s total exports of leather shoes to the EU last year were calculated at US$1.8 billion. After the anti-dumping duties of 16.5% were imposed, Zhejiang enterprises had an additional tax of about US$300 million. Not only that, but the worse consequences of taxation are the sudden drop in the number of exports.
Taking Wenzhou, an important base for the export of footwear in Zhejiang, as an example, according to the statistics of the Zhejiang Inspection and Quarantine Bureau, the EU has officially imposed a 16.5% anti-dumping duty on Chinese export footwear enterprises, and Wenzhou exported 2,437,800 pairs of leather footwear products to the EU. Compared with the same period of the previous year, it decreased by 37.80%. In particular, the traditional exporters of Wenzhou shoes, Germany, the United Kingdom, Denmark, and France all experienced a sharp decline, with a year-on-year decline rate of 93.55%.
The relevant person in charge of Aokang Shoes revealed that the company exported about 1 million pairs of leather shoes to the EU in 2006, but with the imposition of anti-dumping duties, Aokang has basically given up its exports to the EU in the past five years.
5 years later...
Since March 31, 2011, the EU officially stopped the anti-dumping tax on China's leather shoes. The Chinese shoe enterprises should fundamentally respond to "the cancellation of anti-dumping duties is a long-awaited, but we should still treat this matter rationally." companies publicity manager Wang Hailong said that the European market once open, should not blindly Chinese shoe exports, to be orderly.
Wang Hailong that, in order to fundamentally solve the problem, companies should try to increase the added value and brand value-added products so that prices can be set too higher, issues involving intellectual property, export enterprises should also regulate their own behavior; the other On the one hand, Chinese shoe can go out and shoe depth cooperation in Europe, such as research and development and all-round cooperation in technology and market channels, strengthen mutual understanding, in order to avoid recurrence of similar problems.
Yesterday, Aokang Shoes chairman Wang Tao said that the future of Chinese shoes enterprises to establish overseas research and development, procurement centers, and even the acquisition of international brands, strengthen cooperation and exchanges with international shoe is the path to really solve the trade friction, can really based on international economic arena.
Data show that, at present, the average price of Zhejiang shoe exports at around $ 500, while Aokang Group in recent years through the adjustment of product structure, continue to adjust export prices, the current average price of leather shoes exports at around $ 20, the average price of footwear exports in Zhejiang 4 times.
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