Bear B Qi children's clothing brand interpretation of the trend in the field of children's clothing

In the international brands such as NIKE, ADIDAS, BabyDior, D & Gbaby into the children's wear market, in recent years, well-known clothing brand clothing also have tentacles extended to the children's wear market. Among them are some big domestic brands such as Shanshan, Semir, Metersbonwe, Goodwill, Septwolves, Bosideng, Jiangnan Commoner, Li Ning, 361 °, Anta and so on. In the general view that the current economic downturn in the moment, many clothing brands involved in the field of children's clothing, what exactly? Cakes are still big children's wear Children's wear was recognized as the last piece of clothing in the last few years a lucrative "cake." The children's wear market has always accounted for a relatively small proportion in the apparel industry. However, under the impetus of "baby boom", the third peak of childbearing, and the gradual birth of "80s", the children's wear market is gradually emerging. Perhaps many clothing brand is spot on the children's clothing market a huge space for development, so they have started children's wear brand strategy. Children's clothing must be a hot sector in China in the next five years. "The real ability to create spending must be" after 70 "," after 80 ", because they have become mainstream consumers, and their brand awareness is very high from the track of the development of foreign brands point of view, the children's wear market Mature is also accompanied by the pace of big brands into the children's wear market, which has also become the fashion trend of the fashion industry.Famous brand Burberry is one of the first to enter the children's wear market, Gucci, Dior also has its extension of the children's vice line, while the sports brand Adidas, Nike, etc. also very early to run the kids series.Armani Junior children's clothing this year is ushering in the 30th anniversary ceremony.In addition to children's clothing market, more and more consumer space, consumer awareness of children's clothing brand, casual wear market entry Saturation is also a lot of clothing and apparel brands to enter the market pattern has not yet identified a big reason for the children's clothing market.Li Ning Investment Company Leader Nanpeng said, "Since 2010 Li Ning Group started to engage in the field of children's clothing, Li Ning not only provides the market with many good products , Also has accumulated rich experience in the field of children's wear. "In fact, in recent years, Li Ning has been revisiting the deployment of combat capabilities after a steady development in the adult sports field, planning the market from a simple classification of sports events - from the producer's product to the beginning of the segment Consumers - consumer-centered into the field of children's clothing is a strategic direction of Li Ning. Bear B BIRET (BEAR BSET) brand of children's clothing, concerned about children's wearing comfort, the use of healthy and environmentally friendly fabrics, dedicated to creating colorful children's imagination exclusive Space. Shulan may have seen the birth of many children's wear brand, will lead to a new round of children's wear consumer upgrades, consumer brand consumption has gradually become the mainstream of children's clothing. The company is based on fashion strategy as a starting point to value innovation as the core, from international fashion Way of thinking in-depth analysis of brand experience in the brand management, product positioning, product structure, marketing strategies and other substantive issues, make a comprehensive adjustment and improvement .This also promoted bear B Qi brand management capabilities, research and development capabilities, marketing capabilities and Market brand influence through the design innovation, technology innovation and business Innovation more effectively enhance the vitality of the enterprise and its own fashion culture gold, to seize the market and global market share. Foshan City, Hyun Fashion Co., Ltd. (Bear B Qi) DangXuan (FoShan) ClothingCo.Ltd. Address: Foshan, Guangdong Chancheng District Wenhua Garment City on the second floor of the second floor of the National Free Hotline: Official Website:

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