In the wave of continuous development of the socialist market economy, China is getting closer to each other and the market competition is fierce. How to get out of a new marketing channel in a strong textile market, and in particular how to increase economic efficiency with brand-name products, is a worthwhile question for our managers. The following two aspects, from the macro-theory and micro-practices to explore how to use the brand-name products to open the international sales market and improve economic efficiency this issue: First, the brand-name products, its significance and its meaning. As we all know, the focus of business in the business, business is the key lies in scientific decision-making. Through sales practices, I think the current product sales have been transformed from price competition to quality competition and product brand awareness competition. It is predicted that the competition in the next century will become even more intense and will be a contest of world-class quality. We know that the product is a banner of the enterprise. People always know a company through the product, which determines the image of the enterprise in the public and the market position, economic benefits and social effects. Brand-name products are high-quality, high trust, high market share, high economic efficiency of the concentrated performance. In the past year or two, "brand hot" is sweeping the land of China. Consumers favor brand names, so strong brand awareness of enterprises striving for products, the government is also developing brand strategy. How to inspire and guide consumers to correctly understand brand-name products, and in order to improve the economic and social benefits of enterprises, which is a real economic life can not be ignored. What is a brand name? Refers to the scope of quality, variety, efficiency, market supply and demand and other elements of a large area, not just well-known trademarks or well-known trademarks. In a nutshell, a brand name means any good or good name commodity or firm. Brand name products refers to a trademark of products occupy a very high social visibility and market share; brand names refer to those who recognized and admired by the community's business name. The brand name belongs to the category of high-value intellectual property and is the crystallization of the wisdom of entrepreneurs and employees. It indicates that the work of enterprises is highly recognized by society and reflects the tendency of social psychological preference and cultural taste. Therefore, the brand name is the unity of social material value and spiritual value, and is the largest representation of the consumer psychology and cultural orientation of modern society. Clear the meaning of brand names, they know its importance: not only to establish a brand name and good corporate reputation of goods, but also for the development of international and domestic markets, meet the challenge of cross-customs, has a direct and practical significance. Brand-name products, business reputation, product quality, corporate image of the unity, in particular, its superior technology, superior quality, excellent reputation, the vast number of consumers have a strong appeal. Therefore, for a business, to create a brand-name products, it means that there is a foothold in the market competition. The emergence of "brand hotness" in the present is the inevitable trend of our country's economic development. First of all, after 45 years of economic growth and development, especially the rapid rise of the reform and opening up over the past 16 years, the economy of our country has gradually transitioned from a quality and quantity-oriented economic development phase to a quality and efficiency-oriented economy. And the final product competition is Quality competition. Enterprises and the entire national economy must take the "quality and efficiency" road. Second, the "hot brand name" is the inevitable result and requirement of deepening China's economic reform. Brand is inseparable from the trademark, trademark can not be separated from the market, creating brand-name products, can promote healthy economic development and better meet consumer. To grasp the brand-name products as a leader can encourage enterprises to comprehensively strengthen the basic management, resulting in "brand-name effect" and obtain excess benefits. But also through the demonstration and guidance of brand-name products, the overall production technology level of the whole industry is improved and the quality of products is solidified. Again, you can improve the visibility of enterprises, establish a good corporate image. From a macro perspective, our country can expand its influence in the world and enhance China's reputation and position. Based on the above, we concluded that: brand-name products, must have three elements: First, have a high profile, the market has a considerable level of social recognition; Second, the market share, that is able to International and domestic markets have a larger coverage; the third is to have a real product quality, which is the most important brand-name products. It can be said that on the one hand brand-name products can bring tremendous economic benefits to the enterprise, on the other hand, it plays an important role in promoting the development of the domestic economy and enhancing the export capacity.