In recent years, under the trend of younger consumer groups, major fashion brands have begun to transition and take a younger route. Among them, "China Li Ning" is the most successful transformation model and has also set off a national tide.
There is no doubt that in the new era of consumption, brands have begun to take a younger path from content to external communication, enhancing communication and interaction with consumers and consumer experience.
As a fast-fashion leader brand, Danubino has been actively adapting to market changes. Under the environment of young consumer groups, it has also begun to take a younger route and is favored by consumers.
Product rejuvenation
Danubino designers grind products with ingenuity, and strive to present the most perfect products to consumers.
Not only do they often wander around the major shows at home and abroad to draw the most popular elements in the world, and integrate these popular elements into the design of the products, but in order to meet the needs of consumers, the designer of the Danielo brand also went to the physical store in person. Understand consumer preferences. It is this tireless pursuit of products that makes Danbino products young, trendy, individual, and diverse in style. Anyway, there will always be one you like.
Younger brand communication
Star-chasing and variety-seeking has long been a label for young people. In order to approach the lives of young consumers, Danubino chose the communication channels that young people will pay attention to in brand communication, communicate with them at close distances, and establish emotional connections.
In this year's hit variety show, "China's Good Voice" attracted much attention and set off a wave of chasing. Each broadcast of it will affect the hearts of hundreds of millions of viewers. Not only because of coincidence, but also because the spirit conveyed by "Good Voice of China" coincides with the brand of Danbino. Therefore, Manzhe, a company owned by Danbino brand, held a 2019 China Good Voice tour of Guangdong Top 100 students At the event, the crowd was crowded, and the atmosphere was hot, with waves of cheers.
In addition to the live performances of the singers, there were also fashion shows released by the new brand of Daniela. No doubt, this is a feast for the whole people, bringing new trends and new lifestyles to consumers.
In the future, Danubino will continue to take a youthful route, work hard to meet the needs of young consumers, strive to produce more fashion trends, bring more fashion to more people, and a new lifestyle.
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