In the context of downturn in consumer apparel, the market trend of high-performance sports underwear is still strong, which has aroused great concern from the apparel industry. At present, the best-selling sports underwear on the Japanese sportswear market is mostly products with extra features such as tightness, quick-drying, heat preservation and UV resistance. Autumn and winter 2008, many high-performance sports underwear brand sales achieved substantial growth, some companies said that "high-performance sports underwear market will continue to expand in the future." â— strong functionality to promote sales Headquartered in Chiba Prefecture, Kastam planning company imported from Australia in 2007, "斯金ä¸" brand underwear sportswear. The "Skins" brand sports underwear has a tight-fitting function that boosts blood circulation by increasing the pressure on the body, thereby reducing the effects of fatigue. Therefore, there is also a huge market demand in daily life outside the sports. "King's" sales are also different, in addition to sportswear stores, the store is still a number of restaurants set up a small-scale stores. In the corner of a steak house in Tokyo, there is a "King's" store, from June to December last year, the store's sales reached more than 1,000. According to reports, the 2008 "斯金ä¸" sales revenue is expected to reach 3 times last year. Company officials said there are many sports underwear on the market today with tight-fitting features, but the key to the best-selling products depends on the functionality of the products, while the "Golds" brand has quickly become recognized by consumers as it enters the Japanese market. Quickly formed a certain degree of visibility, repeat customers also gradually increased. The sales of "Anda Ama" branded sports apparel in Tokyo in autumn-winter 2008 increased by more than 50% over the same period of last year, of which sportswear underwear increased even more. It is reported that "Anda Ama" brand sports underwear in the scalability, quick-drying sweat and other performance advantages are obvious, so by the consumer's support. â— sports underwear to change the shape of sportswear In view of the trend of sports underwear market is good, many sportswear manufacturers have clearly put forward the strategy to strengthen the business, and golf sportswear and running clothes is focused on the areas of various businesses. It can be said that sports underwear is gradually changing the shape of sportswear. Taking golf sportswear as an example, the chief of MunssingWear, a famous Japanese sportswear brand, said: "By the influence of professional golfers, from the spring of 2008, long-sleeved sports underwear and short-sleeved shirts became the first choice of golf enthusiasts. "In addition, the customer base of the Andama brand has expanded from professional golfers to ordinary golfers.