High-end luxury custom jewelry next stop

Custom jewelry has become the new luxury symbol. Advanced customization has always been the pyramid of the fashion world, with high-margin businesses still being "entry-level" peripherals such as perfumes, handbags, sunglasses, wallets and others whose sales are on the rise in every corner of the globe. Now, advanced customization has entered the field of jewelry. British documentary filmmaker Maggie Kimos, who was invited by the BBC last year to film the documentary "The Secret World of Haute Couture," spent six months in the conservative circle to reach out to these mysterious clients , Fashion Karl Lagerfeld said, "They do not want attention, do not want to be identified, their money from where I am like a doctor, the patient's condition to be tight-lipped." Nevertheless, behind the support of high-end fashion this High-risk, high-margin businesses are still "entry-level" peripherals such as perfumes, handbags, sunglasses, wallets and others whose sales are on the rise in every corner of the globe. Now, even these small pieces of fashion, but also developed a custom business, Prada recently announced that it will provide custom tailoring services for men and women customers, the choice of leather, including patent leather, crocodile skin, goatskin and snakeskin, buckle materials are antiques Silver, precious stones, gold. Last year, to celebrate his classic jewelry collection "Ballet," Van Cleef Arpels launched the more luxurious and visible "Ballet" collection, a button-sized brooch with gold wire on the back to form a net, ruby Hand-cut into 300-500 small pieces, embedded in the grid lattice, due to the size, from start to finish must be made by a craftsman, the grid and the cut ruby ​​have a matching groove, after the completion of do not see a Metal support, as long as the natural plaid ruby ​​body, a vivid description of the fashion industry is not only the same as the greenhouse rose fragile, but sometimes also like a Tribulus terrestris, but under harsh conditions instead of flourishing.