In the world of jewellery, platinum is also known as gray gold. In the 1920s, a small amount of palladium or nickel was doped in gold to create such a bright white luster.
Van Cleef & Arpels uses 18K white gold in combination with palladium instead of nickel, which keeps the color and luster of the metal for a long time. In the Van Cleef & Arpels workshop, the jeweler polishes the platinum jewellery to give it a smooth, bright look. After plating a thin layer of enamel, the original matt gray surface of platinum will glow brightly, adding luster and white color.
Platinum was once again popular in the 1990s. Today, people find that its unique luster adds elegance to precious stones, highlighting the purity of diamonds.
In Van Cleef & Arpels's Socrate series and many other series, Platinum has become the protagonist.
In order to ensure that customers purchase high-quality jewelry, Van Cleef & Arpels jewelers have stamped all gold jewels with a mark of purity.
In France and other places, the 18K gold logo is an eagle head; in the UK, the Netherlands and Switzerland, the 18K gold logo is a Saint Bernard head and a 750/1000 scale.
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