Textile industry needs to release innovative driving force

In order to explore the analysis and judgment of export companies on the current international market trend and understand the real feelings of the enterprises in the warming of the market, the reporter recently held the Twelfth China Textile and Apparel Trade Fair (Paris) (CTAF) and Paris International Apparel and Apparel Purchase. APPParis visited a number of exhibitors. A few days later, one of the topics that the exhibitors talked about the most frequently was the labor price advantage that China's manufacturing industry is losing, and how to face the increasingly fierce market competition. This seems to coincide with the hot spots of "China's demolishing demographic dividend" and "how to free up the driving forces of R&D and innovation" at professional forums during the exhibition. A vivid and real case has become a realistic version of the company's survival mode.

The era of "fighting prices" has gone

Ningbo City, Zhejiang Province Mold Textile Co., Ltd. is a small can not be smaller export companies - the whole company plus only 4 bosses. Although the scale of the company is called “mini”, it has already had 7 years of experience in exporting to the US market. Business Manager Lang Xin said that in the past, the company received orders for basic clothing from customers in the United States. Basically, the order quantity per order can reach 50,000 to 60,000 units. The market demand is very large. If time is pushed forward, there will be even a few millions of cases in the early years. Today, the market changes are very obvious. The biggest feature of U.S. orders is the relatively large amount, but now the market price is low. In order to get orders, suppliers need not only to cope with the competition among domestic exporters, but also with the neighboring countries of Vietnam, Cambodia, Bangladesh and other countries in the basic models. There is a strong competitive relationship in the production of the products. Suppliers of mass and conventional products are fading out of the Chinese market. Therefore, the company hopes to use the platform of the Paris exhibition to knock on the door of the European market and gain a harvest in the European clothing market characterized by “simple, elegant and elegant”. “In the past, after the buyers looked at popular trends and models at the International Fashion Week, they directly took the chosen styles and designers’ plans to find suppliers and talked about the prices, and then placed orders. Now, due to the factors of the market environment, Buyers are also cutting costs substantially, shifting the cost of design to suppliers, hoping that suppliers will extend upstream from simple manufacturing processes, provide more designs, and respond to changes in this new procurement trend. In the effort to introduce products designed by ourselves, we are getting more attention from buyers.For example, there is a fancy product with a sense of design in the European market. We are launching a little girl's dress for the Christmas market. We mainly want to satisfy Christmas. During the festival, girls gathered to dress up this market.In addition, we also brought 3D polyester air layer fabrics for fall and winter wear, as well as some warmth products with good sales of medium thickness fabrics in the US market. It is unrealistic for us to understand the objective attitude of the customers and the market. It is not realistic to think of a big order for one exhibitor, but we Hope by showing the product, at the time of contact with the buyer, so that customers know that our main selling product type, to lay the foundation for future business expansion. "Lang Jie Cheng said.

Use "design sense" to win more attention

Chennuo Textile Co., Ltd. exhibited for the first time this year, and the company already has its own set of ideas on how to capture the buyers' eyes through the introduction of novel designs. It is understood that the company has continuously increased its investment in design, and provides about 70 to 80 designs for foreign buyers every year, hoping to win more orders. But even so, the styles selected by buyers are often very limited, so in the current international market, product design must have its own characteristics, it is possible to attract buyers. According to business manager Li Xiaofeng, one of the company's main products is digital printing T-shirt products, the traditional printing process can only achieve 7-8 color printing effect, and now the digital printing process can achieve up to 12 to 13 The color printing and the printing are richer, and the effects and expressiveness are obviously improved. It is very suitable for expressing such design patterns as ink painting. The company uses digital printing technology in the early stage of clothing production, and then uses a combination of knit and woven stitching techniques. This allows ordinary T-shirts to incorporate more sense of design and transform popular T-shirts into fashion.

“Now, the per capita monthly wage of our factory in Ningbo has reached the level of 3,000 to 4,000 yuan. We obviously cannot compare labor costs with those of Vietnam and Cambodia. Therefore, when we participate in the international market competition, we must work hard to improve product quality and style. There are complete industrial chain advantages and good customer reputation, which are not available in peripheral textile export countries.In the future, the competitiveness of China's textile industry in the international market should be reflected in this aspect, rather than in low prices. Cost advantage to retain buyers." Li Xiaofeng said.

Reasonable layout focuses on more emerging markets

Abi is the general manager of the MATINI company and is also an overseas distribution agent for exhibitors Shaoxing Flori Textile Technology Co., Ltd. On the booth, women's evening wear samples with rich European style, gorgeous decoration, and sparkling beads from Shaoxing attracted many buyers. The party evening products displayed by the Flory Textile Technology Co., Ltd. of Shaoxing County attracted the attention of many buyers and the scene was quite popular.

Abi is from Syria. According to him, the Middle East market is the core market for his business. Because there are a lot of affluent populations, as long as the style of apparel products is right, locals are willing to pay for this style of gorgeous and elegant evening wear products and wear them. Kinds of parties and dinners. However, the turmoil in the political situation in the Middle East over the past year or so has caused a big blow to his business. For example, the Egyptian market, which has a population of 92 million, has seen a significant decline. Libya, Syria, Kuwait, Dubai and Qatar have all suffered. “I had a factory with 1800 employees in Syria and the customers were mainly from Egypt. Now that the customers are rapidly decreasing due to political changes, the production has also been greatly reduced. At present I’m going to turn to Turkey because the market there is growing rapidly and is very dynamic. I hope to make up for some of the market losses," he said.

Since the beginning of this year, "speed reduction, structural adjustment, and innovation drive" have become the main features of China's textile economy under the new normal. According to statistics, from January to September of this year, China's textile and apparel exports amounted to 2.21899 billion U.S. dollars, a year-on-year increase of 5.95%, which was a drop of about 6 percentage points from the same period in 2013. Among them, the export price dropped by 0.51%, the export volume increased by 6.28%, and the quantity increased faster than the price. The United States, the European Union, Japan, and ASEAN are still the key markets for China's textile and apparel exports, accounting for 55.75% of China's global export share. In the face of a different degree of recovery in the international market, companies are combining their own advantages, devoted greater energy, and seize opportunities in the subtle changes in the market.