In recent days, many consumers shopping in the streets will find bright colors, cool style half-sleeved shirt and shorts, short skirts become the highlight of the streets. Due to the "unsafe" climate of this spring, the climate seems to come directly to the summer from the winter, resulting in the spring sales of the major shopping malls in many cities entering the sales promotion without springing up. The summer sales directly usher in the sales season. "Awkward" spring: not sold off the shelves "morning we put the last batch of small jacket on the shelf, long-sleeved shirt and other spring back to the warehouse." This morning, a mall in the urban area of ​​a brand, sales staff Xin said , After the summer market, spring began to be carried out one after another promotion, so there are two shelves had been dedicated to the spring discount. However, after the May Day shopping for the residents are directed toward the summer, so the only two spring shelf was also admitted to the warehouse, giving way to the summer. "Spring sales this year are shorter than in previous years, there are a large backlog counters spring .But now is the best summer sales, so with all the shelves to sell summer, these spring first to close up, and then come up with sales in the fall. Ms. Xin said. "The temperature has been low, customers are wearing winter clothes shopping that spring can not buy, so most people are in the shop, shot to buy very little." This morning, Lee, a brand of apparel agents said the total should Quarter of the commodity not only low discount rates and high profits, last year March and April is an important spring sales. However, affected by the cold spring this year, the spring sales of all brands showed a downward trend. Compared to previous years, less than 30% of spring sales this year. However, only the loyalty loyer mall goods, such as floral chiffon shirt and half-sleeve dress, free from the impact of the climate, has been guests patronize. This style of positioning itself is the spring and summer alternately wear, but they can take the lining, the weather can wear cold spots, hot days without losing the bright spot. Really admire their pleasing designer, the market grasp very accurate. I recently heard that they are ready to open a home shop in our house. Summer sales Qiao Xiao: Four Seasons sales compared to four seasons shopping mall "shift" market, a garment shop in downtown Liu Nan even more prescient. Liu Nan clothing store has been 4 years, well aware of Yantai climate "spring is short," short sales of spring clothes. Therefore, this year she went to the field after the purchase, directly across the spring, into the early summer clothing. However, this spring, although Liu Nan dispensed with the distress of spring loaded cargo, but the year after the "May Day" eve of this period of time, she also faces the summer embarrassment can not be fixed. "Until the end of April, the weather has repeatedly changed, but it is not warm.Many customers have no incentive to buy spring, not to mention my store to sell all summer." In recent days, as temperatures continue to rise, Let consumers experience the feeling of summer, the mall also welcomed the summer apparel sales season. "Right now all kinds of summer short-sleeved T-shirt, dresses sold very well, especially in the weekend just over, before the flow of people and sales can be compared to about 40% more than before." Liu Nan said before their own in April and April Into the summer in less than half a month sold more than half, is now planning to go further batch of new products. And Yue Yue now has a new strategy for this situation, every 10 days pushed a dozen summer, the style is really rich and varied, to meet the tastes of urban women, and this year's popular elements such as chiffon small floral, positioning flowers , Lotus leaf small shirt, lace blouse ... ... readily available, with a unique design with details and materials to explain the brand with the brand to reflect the taste.
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