From the current bustling neighborhoods in the middle and low brand clothing market status can be seen everywhere, young people are a huge group of fashion consumers, they are more sensitive to fashion, clothing update speed, although these brands to meet the fashion youth fashion psychology , But without in-depth analysis, ignoring the young people generally in love stage. Data analysis shows that lovers have great market space. At present, there is no brand name for lovers, nor is there a store specializing in lovers. It is in this context, the reporter turned his attention to Jade Love child. "Y.Q.E.R Jade Love" brand is the flagship brand of Dongguan Chaocheng Garment Co., Ltd., located in China's clothing city - Humen, formally entered the brand apparel market in 2000, in just four years to establish a A huge sales network, developed to more than 30 agents more than 1,000 terminal stores. In 2002, Jade love children in the apparel industry leader in the concept of leisure lovers installed, and the introduction of a series of leisure lovers simultaneously, favored by consumers, just two years so Jade Love children occupy the market share of the largest share of the brand . Jade love children, because the name of the beautiful jade love children, the United States said its name, quite cultural connotation. Confucius proposed that the jade in the eleven virtues (benevolence, righteousness, righteousness, courtesy, music, loyalty, faith, heaven, earth, morality and morality) is not only a highly generalization of jade's cultural heritage but also elaborately The ideological connotation of jade culture is indeed the theoretical basis of Chinese aesthetic standards. Prehistoric "Jade" cultural implications basically contains the United States, God, Rui three original genes. Jade love clever child of the "jade" and "love" word together to describe the noble love, noble, reflects the concept of love of contemporary youth. Jade, love, children three words together, people have a more feminine feeling, which ingeniously reflects the love of experts analyzed contemporary love is the main character of women, the status of men as a foil. Jade love children's name is the interpretation of contemporary love, is the index of brand culture. Love experts involved in fashion design Jade love children brand general manager Liu Chao told reporters: "In order to create Jade love brand culture, SuChi clothing in 2002 set up by a 30-member product design team, including design Division and love experts ", such a large team, not a never-ending, but absolutely unprecedented. Jade lover casual lovers put aside a simple style design, which with the ordinary casual wear made from the conversion of the system in contrast to establish a brand identity, through the analysis of lovers dress needs, from the details on the lovers with the match , So that the formation of poor product differentiation, unique. Solve the lovers now on the market there is the choice of small, flat style, with creative enough shortcomings, so that "Amoy" lovers of fashion youth no longer embarked on iron shoes. It is understood that Yu Qing children introduced in autumn and winter of 2005, "Love Story Edition" as the theme of casual couple costumes series, more romanticism. A Chinese leisure lovers first brand Speaking of the future development of the brand, Liu said that the current lovers market is still in short supply, Jade love children next step will be a large number of advertising for consumers and enhance the image of the terminal, carry forward the casual couple costumes Culture, to increase cooperation with high-quality, affirmed Jade Love brand culture franchisee, together lead the Chinese leisure lovers consumer market, open up a new situation lovers spending, creating the first Chinese leisure lovers brand. Contact Us Company Name: Dongguan City, Super City Garment Co., Ltd. Address: Humen Town, Dongguan City, Guangdong Province Longan New Industrial Zone 11 Road 60 Tel: Fax: E-mail: [email protected] http:// Taobao flagship store: http://yqer.mall.taobao.com/ Yu Qing Er online store: http:// Integrity: http: // dgyuqinger .cn.alibaba.com / free and win-win hotline:
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