Recently, Zippo brand's first clothing boutique in Qingdao, China Wanda Department Store grand opening, which is Zippo in the United States outside the world's first clothing store, which marks the Zippo apparel product line full access to China. This year, Zippo celebrated the 80th anniversary of the establishment of the brand and the birth of the 500 million lighters double milestone, and today the new debut of the clothing line more to add luster to this milestone. In 80 years of history, Zippo products in over 160 countries around the world, has been the trust and favorite consumers. The introduction of apparel product lines today has created a new chapter for Zippo over the past 80 years. Zippo clothing embodies the classic, durable and trustworthy American style, always adhere to its applicable to any environment classic, durable design philosophy, for consumers daily adventure life with a full range of equipment. When it comes to opening its first Zippo apparel store in China, George Duke, the grandson of Zippo founder and son and chairman of Zippo, said: "It is my great honor to announce that Zippo is officially in the world Launch apparel collections and China will be the first stop on the journey! For more than 80 years, Zippo has been committed to producing classic, durable and trustworthy products that we will continue to provide consumers with a full range of lifestyle accessories. Zippo clothing store Qingdao Zippo Zippo opened in the United States the first clothing boutique. China is one of the most important markets for Zippo in the world. In 2011, Zippo achieved a remarkable result in the Chinese market with a total sales growth of 54%. Now that Zippo's distribution channels have penetrated 32 provincial cities in China, it adds a lot of convenience to Zippo's promotional apparel line in China. As a cosmopolitan city in northern China, with its unique geographical location, rapid economic growth in recent years and the sensitivity of the local people to the trend, these are the reasons why Zippo chose Qingdao to open its first apparel store in China. Following this store, Zippo plans to open 50 apparel stores in China by the end of 2015.