Fashion has always been defined as an exclusive adult, children's products are more safe, comfortable, cute, giving people more "practical can" stereotypes. With the growth of young moms, children's fashion is also considered new needs and trends. Children's fashion advocated by Balabala is affecting the entire Chinese mom and child group. Balabala's participation in the 2012 CHIC show strongly conveyed the brand name of "professionally fashion". Brand story: Happy growth with children Balabala is China's leading global fashion children's clothing brand with a global perspective, but also advocate the global children's fashion lifestyle children's clothing brand. We grow up with the children, guarding the child every smile, support for each child's childhood dreams, I hope children "childhood is not the same." Balabala products to meet the needs of children in different places of wear, children grow up every day with Balabala's companionship and guardianship. Balabala insists on the needs of children as starting points. For example, the establishment of a large and professional clothing plate library makes the clothing plate meet the needs of children of different sizes. Children can wear Balabala clothes and feel "fit", "considerate" "Better wearing feeling", happy to spend childhood fun time. The introduction of Balabala states: "We want children to feel" warm "," caring "when they wear Balabala clothing and leave a beautiful memory of their childhood after they have grown up. Product Design: Synchronization International Trends Balabala and France trend information companies, fashion design companies to establish strategic cooperation, real-time docking trends. At the same time the introduction of international design forces to participate in the design of the quarterly clothing series. In recent years, Balabala has made even greater strides toward international synergy: catching the best designers both at home and abroad to become the backbone of Chinese children's wear designers. Its designers shuttle every quarter in four major fashion weeks, with international designers exchange, communication, the international fashion interpretation of the Chinese children's fashion. Product line is fully covered 0-16 year-old children's clothing, footwear, in, accessories and other categories, for moms and children to provide more with the choice. Balabala owns China's most comprehensive children's library. Fabric technology is the introduction of domestic and foreign professionals in domestic and foreign acquisition and development of advanced fabrics, and constantly improve the process, meticulous care of children's delicate skin. In order to clarify the psychology of children's behavior, conduct a survey of children's behavior in the whole country, master children's behavior habits, hobbies and interests, and psychological needs. To study the behavior of children in different occasions, to understand the needs of children of all ages, costumes, tailoring, color and other aspects of child care needs. Terminal stores: one-stop shopping fashion experience 80 after the habit of convenient, fashionable, comfortable shopping environment, this is a concise expression of one-stop shopping. Balabala's store image design by the British design company to complete, from the facade, scene props, regional settings all reflect the trend of cutting-edge ideas. Balabala has about 1,000 square meters of super-store, covering clothing, shoes, underwear, hats, accessories, bags and other full product categories, so that mom easy one-stop shopping. The concept of "play" is created ingeniously within the shop. Barra Barra is not only a place for shopping, but also introduces interesting contents such as children's play area and cartoon and cultural area to provide children with fun attractions to make the shop a play area for children. Shop props consistently show a simple visual sense of jumping, the entire store to create a trendy, happy, convenient fashion place. Truly reflect the "childhood is not the same," the connotation and expectations. When moms and children in the shop happy, convenient shopping and smiling, it is the biggest applause for children's clothing one-stop shopping. Public relations events: children's fashion synonymous with fast fashion Balabala hot fashion events every quarter, and brand events rose to public fashion events, so that children's fashion has become the Chinese media and the public recognized and expected content. Such as the collection of star hot mom, psychologist, the national fashion media to participate in the "Let TA play" conference; with top photographers cross create "Winter IN like" activities. In the summer of 12 years, Balabala's ad blockbuster is directed by Patrick, a clubmed BMW photographer, and an international photographer from France who will unveil the Chinese children's clothing in his eyes. When children's fashion has become a trend, fashion media will be more attention in the entire children's apparel industry, boosting the children's fashion industry degree. 12 years CHIC: Professional + Fashion At the 2012 chic show, the Hall of Balabarra reached an area of ​​266 square meters. It is the largest exhibition area for children's single brand. Pavilion with broken wood stitching way fashion environmental design, extensive use of branches, wooden lines of the elements, so that the overall exhibition hall presents a dynamic and colorful visual perception. Product display, is divided into seven major theme exhibition area, all categories of infants and young children, children, children, children's clothing and accessories categories, so that visitors feel "one-stop shopping experience. Pavilion designers said: "The overall color staggered, full of rhythmic jump feeling, which is Balabala to convey to the public the fashion concept." Insist on the professional-oriented, to create fashion new year, Balabala will continue to use Professional fashion to create and fulfill the status of the industry to match the responsibility, and all Chinese children's clothing brand bigger and better market, and jointly guide the development of the children's wear industry, and growth. The new year, Balabala will enrich the product line, style line, from "provide products" further to "guide the fashion needs of consumers" change. Design, the company will integrate domestic and international information resources, design and performance of large-span international fashion convergence, to provide consumers with more stylish, more rich product choices and collocation. The new year, Balabala will vigorously promote the construction of large stores, opened a large number of landmark stores nationwide, the children's clothing one-stop shopping model extended to all parts of the country, to promote to every mother and children, in order to lead the industry One-stop shopping model of a wide range of promotion, together with the industry bigger children's clothing market. The new year, Balabala will be more international, more calm attitude into the public field of vision, and consumers to share and communicate on children's fashion. Balabala will take good wishes of "providing more professional and fashionable products for mothers and children in China and around the world" to protect their children's happy childhood and accompany them to grow up freely. Brand official: Sina microblogging: Barra Bara official microblogging
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