In the late 90s of last century, with the development of the domestic economy, "leisure" has become the most popular concept in people's work and life, which has also made the domestic casual wear market enter an unprecedented boom period. The cut into the market earlier, with a background of Hong Kong capital Giordano, Jeanswest, Baleno, Bossini four brands have gradually become the leader in this market. Huge market space to seduce more and more competitors to join the twenty-first century, the casual wear market competition has become even more tragic, the market structure has also undergone some changes in order to Metersbonwe, with pure Represented by the sudden emergence of domestic leisure brands, and led to Wenzhou, Dongguan, Zhongshan and other places the rise of casual wear brand. It is worth mentioning that Metersbonwe, this factory without the Wenzhou brand will be fooling around to play virtual business, and even out of an area of ​​over 5,000 square meters in Asia called Asia's largest single-brand apparel stores, the limelight Very strong. As the most able to attract and gather popularity (especially young people) apparel, casual wear apparently has become the biggest bright spot in the apparel market, major cities in the mainstream commercial streets have become the world of casual wear boutiques. In the traditional pride, Jeanswest by virtue of the strong force of the parent company, Hong Kong Rising Sun Group in the country to take a self-support shop swept the ground, and opened up more than 1,000 proprietary terminals, the market position has been more solid; and Giordano apparently have more Strong grasp of the trend of product development capabilities, occupy certain advantages in the product, and firmly attract a number of loyal consumers. Baleno both face the old opponent's attack, but also face the siege of new opponents. Zuo Chong and Zhong Zhuo, Baleno Road, another rare diameter, the successful use of multi-brand strategy, have introduced a number of brands, opened up another round of situation. Beijing Road, Baleno Beijing Road, Guangzhou, known as "South China's first commercial street," the laudatory name, where also called China's casual wear barometer of the market. Because several major leisure giants have their origins in Guangdong, have invested heavily in Beijing Road to build the image window. However, today's Beijing Road, apparel industry colleagues seems to have become the Banei Road Beijing Road, as the Banei Road Company has won the most Beijing Road store, leading the way in Beijing. Zhongshan Road from the Beijing Road entrance to Canton 100 this section of the department store, called Beijing Road, the best of the most prosperous lot, is the king of the king, where the best store location has been Bannibalu six brands lined up Only Giordano and Napoleon retained a prominent facade position to contend with. The Bossini has retreated from the original gold position to the southern side of Beijing Road, Okawa Department Store, Jeanswest store seems to have disappeared from Beijing Road. No wonder, the industry to exclaim, Benny Road crazy! Behind the crazy, of course, is the strength and confidence of the support, just think about it, in the land of gold to Beijing Wang Road, Banye Road each year how much money to pay for these stores? There is no doubt that if there is no market efficiency, Baleno company certainly will not be so generous shots. In addition, a short distance from Beijing North Road entrance there is a Baleno joint sales floor, and near the southern tip of South Road, Beijing Road 229, there are two Baleno Road, clothing store, mainly deal with specials. Both ends of the special shop coupled with the center of the golden location, Beijing Road, a total of at least ten Baleno store, it appears that Baleno on Beijing Road is indeed a special love.