The rapid economic development, more and more homogeneous products in the market, product differentiation between enterprises less and less obvious. With the rise of the phenomenon of consumer escalation, in addition to price and quality, more and more consumers pay more attention to differentiated, personalized and intimate products and services. In other words, contemporary consumers are paying more and more attention to the shopping experience. Shopping is no longer simply buying and buying, but enjoying and enjoying the caring service that the merchant can provide throughout the entire shopping process. Market products become more homogeneous today, consumer escalation is undoubtedly an opportunity and challenge. The Shazilai brand men, firmly grasp this opportunity and courageously meet the challenge. Compared to the past, modern consumers are more inclined to visit some interesting, personalized storefront. In other words, the store's facade decoration and window dressing to a certain extent, determine the customer at first glance to the storefront whether to enter the first condition. In order to reflect the style of the British fashion brand, Shakespeare brand men's English logo as a whole presents a valiant style of writing, the first door design and store are black and white, black and white collision, simple and stylish, reflects the men's exquisite, elegant life attitude. As for the windows, window design is virtually a highlight of store marketing. Shakesilai brand men's, according to different festivals Dress up the appropriate type of window to create a different holiday atmosphere to attract the attention of consumers. Shakespeare men's brand, the ultimate service experience to win the market. In addition, the store as a whole adopted a new type of shelves and display methods, vertical display, lattice display cabinets, spacious shopping environment, bright lights, British style design full of wind. In the shopping process, customers will hear lingering in the store gently transfer the music of England, is really the supreme service experience. Above all these are all, a series of changes made by Shakesilai brand men in this market environment based on consumption upgrade. Consumer upgrades, the customer first, the men's Shakeslare brand constantly under the customer demand to create a strong offline service experience, enhance the brand of men's brand of Sha Silaisi viscosity, but also make Salasilai brand men into a homogeneous product In the leader. The era of consumer upgrades, the brand Shasilan Men to win the ultimate service experience market.