The 2019 Autumn and Winter China International Fashion Week will kick off on March 25th, and many outstanding designers will appear one after another.
"In a way, I am a sunflower."
By Van Gogh
In the fashion design world , there is a "sunflower"-like existence, and he is warm and pure and does not love and freedom. Over the years, I have been deeply involved in the design of denim , and I like to combine the spirit of cowboy with the elements of modern fashion. He is also an artist who loves painting and painting, and integrates the beauty of painting art into the traditional denim design. Passionate strokes and colors inject new fashion vitality into denim.
He is the top prize designer Chen Wen!
Chen Wen
Winner of the top prize in China Fashion Design Awards;
Vice Chairman of China Fashion Designers Association;
Artistic Director of the Eurasian (French) Cultural and Art Exchange Association;
Professor, Shanghai International Fashion and Creative College, Donghua University;
CHENWENstudio / Unheard of brand director.
Q&A
Chen Wen painting art work
Chen Wen’s “Cowboy Storyâ€
Denim has always been the protagonist of Chen Wen's design work, and this is mainly due to his love for cowboys.
He believes that cowboys are a kind of spirit and represent a life attitude: positive, brave, pioneering, hard-working, and enterprising. This attitude of life is closely related to clothing. When it is integrated with fashion design, it forms a unique way of wearing, which affects all aspects of people's lives.
In the new era, we need to have this spirit in order to keep pace with the times and forge ahead.
Chen Wen said that the cowboy spirit needs to be passed down, which is the original intention of his personal brand. In recent years, no matter which season's clothing is designed, he puts the cowboy in the first place, in order to implant this spirit and lifestyle into the design and promote it to more consumers.
Painting sketch is his source of design inspiration
Every year, Chen Wen takes time to go abroad to sketch and collect the wind , not only because he likes it, but more importantly, sketching and collecting wind will bring him a lot of creative inspiration.
He stressed that "there can be no good cars behind closed doors." Only by going out and getting in touch with the scenery, lifestyle, and life attitude that you don't often touch in your life, you can use your senses to experience and discover the beauty of the world. The thoughts and insights that others do not have, broaden their horizons.
“Painting brings me endless design inspiration, allowing me to focus on original design. Now many designers are caught in a strange circle, there is a strong similarity between the design works. New media era, technology and technology belt What we give is the sharing of information resources, and the things you touch are available to others, so these information resources that can be found are not the best source of inspiration. I think that every designer should have a way to get their own inspiration. Only in this way, the design will bloom."
In the field of fashion design, it is always "content is king". Only by taking good content and works, you can get recognition from others and master the right to speak.
Chen Wen hopes that every designer must think about it and find a way to draw inspiration for himself, so that he can grow into the mainstay of Chinese original design power.
Released this season
Designer manuscript
Business cooperation with fashion institutions and fashion groups
From the American Cotton Association (Cotton USA) to the Austrian Lenzing Group, Chen Wen has always been a co-designer of fashion agencies and fashion groups. Speaking of the reasons for the cooperation, he proposed the following four points:
First, originality: treat original works as a stepping stone to cooperate with them;
Second, the attitude of cooperation : integrity + serious + efforts;
International fashion organizations and groups have strict requirements for designers. In the process of cooperation, they must not only let them see your sincerity, but also express their determination to make 100% efforts to achieve a win-win goal.
Third, Shun Cheong communication;
Cooperation with sincerity is not enough. Smooth communication is also a necessary condition for us to understand each other.
Fourth, use the works to speak and create high-level, international standards of design works .
"All business cooperation is done with all our heart and soul. We want to do what we want and do our best to meet their requirements and achieve the desired results. We have enjoyed a very pleasant cooperation and good reputation has given me more opportunities. ""
Interpretation of "the concept of sustainable development of the fashion industry"
In the apparel industry, the discussion on the concept of sustainable development of the fashion industry is increasing day by day. On this issue, Chen Wen also has his own unique insights. He said that this is exactly what he has been doing.
“In the cooperation with the Austrian Lenzing Group in October last year, I teamed up with three new designers to use the new fabrics of Tencel fiber developed and produced by famous domestic textile enterprises as materials, reflecting nature, technology and unbounded from different angles. Ideas and advocate for a healthy and environmentally friendly lifestyle."
TENCELTM·Chen Wenxiu released pictures
This season's release of AW19 , Chen Wen is still carrying out the "concept of sustainable development of the fashion industry".
As we all know, traditional denim fabrics are not environmentally friendly, and some are also polluting, and the use of environmentally friendly fabrics is an important measure to achieve sustainable development.
Regarding fabrics, Chen Wen said : "This release uses Xingwei Textile Group's latest and technologically intelligent fabrics. These fabrics contain natural fiber components such as seaweed fiber, bamboo fiber and aloe fiber. These natural fibers It is good for the skin of the human body. It can be used to make tight-fitting, close-fitting clothing. Others are recycled fibers made of waste materials such as mineral water bottles. The use of such recycled fibers is sustainable. The concept of circulation."
Every fashion designer should incorporate the concept of “smooth industry sustainability†into the design considerations, think positively, and contribute to the promotion of sustainable development.
Environmentally friendly fabric display
For young designers, he also gave his own advice. "I think the important point is that you have to be original, original is the foundation. Copying and imitation are only temporary, and originality is an important factor in our foothold in the domestic market and towards the international market."
“In addition, the brand style positioning is not targeted, whether the product quality can meet the requirements of consumers, whether it is better to achieve commercial landing is very important, and it is also the key to sustainable brand development.â€
He believes that the era of Chinese designer brands has arrived, and a designer with attitude, style and quality must also have a promising future.
Highlights released this season
Design concept and source of inspiration
The theme of this release is the warmth of the American cotton and the Daning .
The conference presented the fashion and functionality of denim fabrics through the three series “ Environmental Protection â€, “ Feeling Technology †and “ Warm Retro â€.
Speaking of design inspiration, Chen Wen said, “The design of the entire conference was inspired by Hong Kong's urban culture and martial arts novels. In particular, Jin Yong's works have inspired me a lot. What I want to express is the martial arts spirit and The fireworks that came out after the cowboys combined."
Highlights in design elements, crafts, etc.
"This season, the use of pleats, drawstrings, overlays and other design elements are used more, mainly to express the modern urban cowboy spirit through them, stylish and handsome," Chen Wen said. The colorful washing process and the effect of the stone-grinding snowflake also add to the passion of the cowboy.
Craft detail map display
brand introduction
She, unlike the traditional denim brand, advocates a cowboy-style dress.
She makes the beauty of painting art reflected in the passion, vitality, sexy and trend of modern cowboys. The new fashion design, fabrics, colors and collocations give the brand a new cowboy spirit.
She, with a smart artistic charm, has a lively fashion appeal, full of splendid beauty and confidence.
Her target group: women who like to travel, have the courage to explore, love fashion and art, and have a modern lifestyle.
Commercial docking
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The company has achieved the annual production capacity of two thousand tons of multi-purpose hot-rolled non-woven fabrics each year and product gram weight range from 16 gsm to80 gsm.
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