The 10th Jiangsu (Shengze) Textile Expo will be held at the Jiangsu Shengze International Convention and Exhibition Center on October 20-22, 2021. This Expo will continue to adhere to the positioning of "building a platform, providing excellent services, expanding business opportunities, and promoting transactions", further expand the influence of the Shengze textile industry cluster, and comprehensively display the image of "China's first textile town".
This year's Shengze Textile Expo has a total of more than 650 booths, with an exhibition area of ​​25,000 square meters. After years of persistence, whether in terms of scale, quality, industry influence and brand recognition, Shengze Textile Expo Both have become the industry's vane and professional exhibitions to gain insights into new trends in the industry's development. Shengze Textile Expo was born from a rigorous, professional and innovative attitude, and welcomes every business customer with warm, meticulous and comprehensive services. This year's Textile Expo is full of highlights, further unblocking the industrial chain and innovation chain, and building a new ecology of China's clothing industry.
Big coffee gathers new forces in the fashion circle to lead the trend
Shengze Textile Expo not only bears the mission of displaying new products and leading the trend, but also shoulders the important task of boosting the coordinated development of the industry. On the basis of retaining the previous exhibition area for fabrics and accessories, the organizer upgraded the “blooming†fashion SHOWROOM again this year. In this exhibition, "Bright" fashion SHOWROOM will surprise the three popular brands ISKO, HELEN LEE and LangerChen in the fashion circle, all of which are famous for their excellent fabric texture and exquisite and practical design style. The clothing launched is a perfect fusion of creative design and practical functionality.
ISKO, as the world's leading well-known denim fabric brand, takes "focus on innovation and sustainable development" as the brand's core value, and will break through the public's recognition of traditional denim fabrics. ISKO is good at capturing the latest tannin trends in the world through a keen sense of industry, and responding quickly and ahead of time to carry out leading product development. Each year, it has more than 3,000 researched and developed products, 25,000 varieties, an output of 250 million meters (which can circle the earth six times), and has hundreds of registered trademarks and dozens of technical patents. There are not only waterproof surf jeans, but also sporty fabrics with strong resilience and scratch fabrics with personality and creativity. Constantly seeking innovation is the core concept that ISKOâ„¢ adheres to. The innovative research and development of denim fabrics every year is the top priority of its work, which also enables ISKOâ„¢ to maintain its leading position in the field of denim fabrics. In the "blooming" fashion SHOWROOM, industry insiders can observe the internationally leading patented denim fabrics up close, help exhibitors open up the connection between fabrics and clothing, and accelerate the transformation and upgrading of domestic manufacturing to high-end and customized products.
HELEN LEE is an original independent designer brand founded in 2012 by Helen Lee, a well-known local fashion designer in Shanghai. The founder is known as one of the representative figures in the field of contemporary Chinese fashion, and is also a well-known Chinese brand that has received international attention. Original designer. HELEN LEE is positioned in light luxury men's and women's clothing, and its design style focuses on business and leisure. Designers are good at using fabrics in a mix-and-match approach, running through the design details with the bits and pieces of life, and rubbing them into the country’s toughness and strength. HELEN LEE is one of the first Chinese original designer brands to enter Lane Crawford. It is currently sold in most first- and second-tier cities in China, and has successfully entered the Australian and Los Angeles markets.
LangerChen was co-founded by Philipp Langer, a well-known German brand manager, and Miranda Chen, a Chinese supply chain expert, in 2009. It is a sustainable clothing brand focusing on environmentally friendly outerwear. The brand currently has 10 exclusive patented fabrics, including organic wool, organic cotton, tencel, windproof, rainproof, elastic shaping and other natural materials and functions. At the same time, it has 2 own complete garment factories and own garment production The base has obtained GOTS, BSCI, FAIRWEAR and other high-demand environmental protection certifications. The brand’s iconic products are environmentally friendly windbreakers and jackets, featuring classic and fashionable designs, using patented high-quality sustainable fabrics, and strong outdoor functionality. Over the years, LangerChen has decomposed the word "environmental protection" from the concept to elements that can be integrated with clothing design, and then implemented step by step into the supply chain that can support all-factor production. Now LangerChen has more than 500 sales worldwide. Point, and is widely loved by global fashion celebrities.
"Internet celebrity live broadcast" helps online and offline two-way linkage
In addition to displaying the above three popular brands of fabrics & single products, this year's "blooming" fashion SHOWROOM also specially set up an online celebrity live broadcast room to realize online and offline two-way linkage through live broadcast.
The organizer will collaborate with the "blooming" fashion SHOWROOM to formulate live marketing strategies during the textile expo according to the needs of the brand and the core of communication. At that time, live broadcast will be carried out for a number of local brands at the SHOWROOM site, which can not only bring silk, cheongsam, home textiles and other traditional Jiangsu boutiques to consumers at more favorable prices, but also attract more customers through live broadcast exhibitions. Many professional visitors focused on the textile expo, achieving a win-win model for exhibitions, brands and consumers.
The final selection of the design competition is implemented to promote industrial transformation
After 5 months of event preparation, manuscript collection, and initial evaluation by the judges, the 2021 "China Cup·Fashion Shengze" Digital Art Application Design Competition will soon usher in the finals and grand awards ceremony during the Jiangsu Shengze Textile Expo. Relying on the accumulation of reputation and professional experience accumulated by the national and international fashion design competition "China Cup" over the years , this competition is based on the strong advantages of the fabric industry in the flourishing fashion of silk for millennia , and takes the digital trend as a new entry point. A total of 1,300 manuscripts were collected for the competition . Not only many young and cutting-edge designers actively contributed, but also the number of participating colleges and universities was as many as 132 . After a multi-dimensional review by brand representatives, fabric experts, industry experts and other judges from their respective professional perspectives, a total of 28 contestants entered the finals .
More than a thousand soliciting contributions, colleges and young designers have jointly added up the code, which fully confirms the wide spread and industry influence of the "China Cup·Fashion Shengze" competition brand, and also contributes to the gold content of this competition. The "China Cup·Fashion Shengze" digital art application design competition has become an important stage to show the new strength of the national tide, and on the other hand, it will attract more domestic outstanding new designers to enter Shengze and realize the industrial transformation of Shengze.
The final winning entries of this competition will also be displayed on-site in the "Blooming" fashion SHOWROOM. Distributors can have close contact with the designer's works on the SHOWROOM site and appreciate the unique charm of the new era of national tide design.
The 10th Jiangsu (Shengze) Textile Expo will be held in 2021. As a new important exhibition area of ​​this exhibition, the "Fashion Showroom" will work with the organizers to build promotion exhibitions, investment and financing cooperation, investment and trading, A multi-faceted platform for learning and communication, together to promote the development of Shengze's textile and fashion industry, and join hands to help Shengze, the "Fabric Silicon Valley", become China's "Fashion Silicon Valley".
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