Do you know
A person's life,
Not necessarily all on the road to chase fame and fortune.
Born for good,
Sometimes people can live a more fulfilling and happy life.
The same is true for brands.
As far as the brand is concerned, it is good to not forget the initial commitment to public welfare in the business.
This is not only the mission of a social enterprise,
It is also a big secret for the brand.
Don't forget your heart, pass the big love
The company has always followed the brand concept of “Creating Beauty and Passing Loveâ€. It is not only a brand mission, but also a social responsibility. Public welfare has become an indispensable part of the corporate culture. As early as April 2016, it launched the Pink Ribbon Charity • China Tour, and has gone through 17 provinces and cities, 89 sites, more than 110,000 women participated in the scene, and spread breast health knowledge and pink ribbon value concept to 110,000 women. .
▲Consult the Pink Ribbon Charity • China Tour
In 2017, the company also launched the “One Heart and One Benefit†charity event in cooperation with the Xinyi Public Welfare Foundation, and launched terminal stores across the country to join the “One Heart, One Heart and One Love Store†to build a mutual support platform for consumers to care for women’s health. Those who are interested in participating in public welfare can do their part and use action to interpret the meaning of public welfare and pass on more love.
â–²Consultation, one heart, one benefit, one thousand city million store public welfare activities
Gather and win together to create the future
How to combine brand and public welfare actions through a good and new model, so that both parties can achieve mutual benefit and provide continuous resources for public welfare activities. This is the most critical part of the consideration. On August 16th, 2018, the brand will open a brand public welfare plan, truly integrate the public welfare undertaking into the whole brand system, and strive to build a brand-wide public welfare platform that is mutually beneficial, multi-participating, larger and more influential. Actions help the public, let more women feel love and health; use love to promote the brand, establish a positive and positive social image for the brand, achieve emotional resonance with the public through a series of public welfare activities, enhance brand image and brand value.
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