MARLOCA Man Luka women's wear brand , since its establishment, has been respected and complimented by more and more young and feminine women as a model of urban women's clothing Cup of the star of choice.
Man Lu card every detail, are integrated into the noble, intellectual, fashion and dedication of the soul. Exquisite tailoring, the rational combination of geometric elements beat art notes; minimalist urban color interpretation, nostalgia reinterpretation highlights the eclectic noble soul, for the city women to bring a good dress experience at the same time, to create Distinctive elegance.
I believe a lot of people like this unique card must know, so now we will be with the marketing director of the card brand to in-depth understanding of the favorite card.
Reporter: First of all, let's make a brief introduction to ourselves.
Yan total: Hello everyone, I am Han Lu Clothing Co., Ltd. of Dongguan City, Man Luca brand marketing director, my name is strict and strict strict. Today is fortunate enough to be invited by the Beauty Network, we come to a brief look at the apparel industry and the development of the future.
Reporter: In your opinion, what is the biggest difficulty encountered in our work? How do you overcome this?
Yan always: In fact, the biggest difficulty we have in the entire work is the team's insights and staff instability in this regard. This piece of card has been stuck in the core values ​​of talent, cherish talent, give employees a platform for development, to make a long-term planning, so there is no problem with the disclosure card.
Reporter: As a marketing director, how do you think about the clothing market now?
Yan total: At present the entire garment industry is in a low ebb period, but the advent of the Internet joining mode is a great opportunity for the brand we are growing up. Such opportunities depends on how we grasp it.
Reporter: Clothing is mainly for consumers, according to the changes in fashion trends, we reveal the card every time the inspiration for fashion design from where?
Yan total: Man Lu card has always grasped the design core is inspired by life, the entire clothing market are mainly consumer needs, the so-called inspiration I think mainly from the experience of life, we designers will be different Collection of some good elements of the occasion to go to Milan, South Korea, Hong Kong fashion Zhuo collect elements to join our card clothing.
Reporter: Innovation is the core of apparel, but for a brand business model is also very important, that Manliang card is taken by what kind of operating mode?
Yan General: Currently, the operating mode of Manulife is also man-centered. Therefore, the operating mode and our policies including channels and maintenance of terminals are all supported by people. We value this one very much. First, we do a good job internally by training programs, the second catch terminal, we are based on the profit of end customers to do.
Reporter: Want to develop faster, joining can be a good way, what kind of membership card advantage?
Yan total: First, the use of co-branded card direct way, from the site to shop full participation; Second, the risk of our decoration are given the highest subsidies; third, in terms of goods we slope Paragraphs and replacement conditions plus each quarter of the promotion to zero stock, so the dealer card to the dealer channels, agents and other protection.
Reporter: Last interview with Yan and we share the general plan for the future development of the card.
Yan total: Man Luka card in the next three years in the country to open 500 terminal joint stores, in the long run, we meet the needs of consumers mainly to reach 300 terminal franchise stores, and training manager, internal staff Made of 100 stores, etc., about 3 years after the card will be exposed in the second and third tier markets nationwide comprehensive coverage.
Reporter: Thank you for sharing, but also hope that the card will be able to rise to the next level.
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