Last month, riding 3,044 kilometers, arrived Everest base camp, this is not a group of people's impulse, nor is it an enterprise's commercial speculation, which is another act of Mackassini men's brand. This time and time action, carrying a group of people's spirit, prop up a brand culture. In this way, we have to reflect on many clothing companies in the promotion of the brand before, often only simple and crude image of the spokesman, the lack of entrepreneurial spirit, the lack of systematic planning is no longer suitable for garment enterprises? Building Culture: Practicing with Action In fact, as consumers' minds mature, many consumers, especially young consumers, are no longer drifting and the combination of "brand name spokespersons" can no longer satisfy their needs Brand awareness, but can not talk about brand loyalty. To this end, to impress consumers today, it is necessary to convey the brand culture to consumers through concrete acts in order to get their sympathy. Let's look at the event of Mackassini men's clothing: Sichuan-Tibet is a dream place for many young people with ideas. At the same time, such a journey is full of hardships and contagious. Riding is a real action and it can become The expression of the brand spirit of environmental protection; lasted a month, lengthen the frontline, so that the entire event plump up; senior management participation, brand culture is consistent both inside and outside, through the executives to reflect the brand culture of men's Cassini; microblogging, Show the beautiful scenery in the trip, the real feelings, so that microblogging a perfect location for consumer resonance; peripheral communication, this event, men's Cassini from the activities themselves, financial reviews and other perspectives to promote and enhance The influence of the industry; terminal interaction, from POP, water table, shelves to shopping guide clothing, language, men's Cassini are designed around the theme activities and display, so that each terminal has become a showcase window. Choose one of the brightest points, and then force, Maka Sini men's ride Sichuan-Tibet ride, their entire "point green China" to the climax. The "green dot China line" is what? This is also a physical activity, in Zhengzhou, Xi'an, Shenyang and other regions, such activities led to the local environmental volunteers, cycling enthusiasts, the common concept of environmental protection passed Out, of which, the public is naturally known as the environmental culture of men's Cassini. So, whether it is a point of environmental cycling in Sichuan or Tibet, or "green China line" such a face, and even before the Mackassini men's sponsorship of the Earth an hour, collecting ten thousand environmental attitudes, World Environment Day Cycling activities and a series of activities, Macassini men have been doing one thing: that is, through the action to build the brand culture, "make a big fuss" to spread the brand culture, eventually resonating with consumers. Sublimation: Microblogging witness Maka Sini Men's Sichuan cycling activities, have to be mentioned in particular, in addition to taking pictures, send microblogging, travel notes, there are two photographers with the film. Sichuan-Tibet line, people can not help moving scenery; every moving story along the way; encountered teammates, children in need of help; a strong will to ride all the way; teamwork and cross-cutting difficulties; arrived at Everest Base Camp The pride of time · These are the pictures captured by the photographer. They are gathered together to write the story of the journey. This will be a real micro movie. Because of the real action, there is no more real micro film than this, it records a group of people, record a dream, record a brand. And this is the realm of a brand real voice, true feelings, so that more people feel the brand's vitality and heavy texture. This micro-movie will allow more people to witness the action team interpretation of life, the brand's tough character in the end to implement the spirit, feel the new height of men's Masacini.