Eckō 2017 autumn and winter series eckō REINVENTION remodeling brand classic

The United States’ largest streetwear brand, eckō, has been leading the global hip-hop culture since it was founded in 1993. This autumn and winter, eckō officially landed in China, the first wave of the series will be a new interpretation of the classic brand, adding more new street elements, bring a unique design, create a series of street fashion apparel, the new autumn and winter Lookbook more in the United States the most street art The breathtaking city of Los Angeles is the largest gathering of influxes outside of New York City. The random personality of the city makes the streets of the West Coast inspiring.

eckōREINVENTION Remodel Classic

Reinvent the brand classic theme with “REINVENTION” and use eckō representative black and white as the main tone, as well as the “eckō?” which can best represent the brand. Reinterpret the classic single product, such as rhino three-dimensional printing T-shirt,?槿 槿 煜さ摹 煜さ摹 o o ogo” print hooded jacket, etc., and played with ToneonTone with the color design and the "REINVENTION" slogan throughout, and the use of hot pink color in recent fashion industry (DustyPink) and Niagara blue ( NiagaraBlue), low color saturation and just right low saturation highlight complex, low-key, unique flavor personality, loose design with a little oversize plate, adding new popular elements such as small stand-up collar, hand-sleeve webbing design, graffiti overprint, etc. , mix in the details in a relatively simple design style, bringing a series of amazing autumn and winter clothing.

eckōUNIFORCE Joint Force

Military themes have always been an inspirational inspiration for the fashion industry. The other autumn and winter series is based on the theme of joint forces. It mixes street fashion culture with military elements, and uses army green, khaki, navy blue, and camouflage to add military embroidery. Details such as chapters, typeface printing and embroidery craftsmanship, including highlights, oversize sweaters, long jackets, four pockets of military jackets, and backpacks designed with reference to military equipment, combine military fashion with young street style.

#EckoSaveTheRhino# Artist Cooperative Series

Coinciding with the arrival of the brand in China, eck has launched the Pop-up Store tour in major cities in China in September, and the brand collaborated with five different styles of graffiti artists to create five Rhinoceros devices based on the concept of #EckoSaveTheRhino. Five special limited edition T-shirts will also be exhibited at the Pop-up Store.

DEBE, Taiwan, China

TUTS, Jakarta, Indonesia

Lin Zinan, Shanghai, China

ALANATSUI, New Zealand

PARENTSPARENTS, Hong Kong, China

From September 18th onwards, each #EckoSaveTheRhino limited edition t-shirt sold will donate 25% of the profits to SavetheRhino International (UK registered charity 1035072) to support the rhinoceros conservation business, and promises to cooperate for the first year. Donate at least 5,000 pounds. This #EckoSaveTheRhino cooperation plan aims to attract more people to pay attention to the daily threats faced by rhinoceros around the world and to understand the importance of the conservation of rhinoceros.

Eckō brand introduction

From the US’s largest street fashion brand, eckō, known as the “American Rhinoceros” for its iconic rhinoceros logo, the rhinoceros represents an adventurous spirit of perseverance, self-confidence, courage, and creativity, and is full of possibilities. Founded in 1993 by the famous American fashion designer Marc Ecko who loves hip hop culture, it has been leading the global young street culture since its establishment. Eckō combines graffiti art, street sports, hip hop music and street fashion elements. It has been highly sought after by international stars and fashionistas for many years and has invited representatives from different sectors to serve as brand spokespersons, including famous singer Prince Royce, skateboarder Manny Santiago and rappers. Singer Dillon Cooper, professional boxer Danny Garcia and many more. Currently, eckō has more than 5,000 retail stores worldwide and its products are also found in more than 80 countries around the world. This year, eckō also officially landed in China, and continues to lead hip-hop fashion with brand-new creative designs combined with brand-unique street culture genes.

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