October 27, 2011, SEVABLM Swarovski Women's Spring / Summer 2012 release was successfully concluded in Shenzhen. SEVABLM is A & J Fashion Co., Ltd. (Hong Kong) fashion group's senior women's brand , each designed to embrace the trend of rich and varied, the European style of history, culture and arts, music, architecture, the company's design team and Europe Professional design consultants reinterpreted, intensive integration, and gradually grow into the trend of the vane.
Sevablm accurately foresee and integrate the major theme of fashion with the latest fashion trends in Europe and the United States in the new century. With its fashionable design concept, the application of imported surface materials and accessories, Sevablm pays attention to details such as lace and beaded diamonds, Audrey Hepburn-style exquisite elegance of the women specifically designed new changes, unique gorgeous and the ultimate elegant dress.
Since entering the market in China has been an extraordinary response, the apparel positioning core target consumer group in the urban middle class mature women between 35-45 years of age, focusing on quality and detail refined exquisite dress, courteous, elegant, dignified manner, Very charming and intelligent women; they are good and generous, confident and independent; good at refining their own content from the culture, like freehand party life, pay attention to the taste of fashion clothing culture and psychological satisfaction.
After years of development, SEVABLM brand has opened more than 150 stores (cabinets) in major cities throughout the country, the annual sales performance increased rapidly by 50%. At present, some of the key shopping centers in China are located in Shenzhen Central City Plaza, REEL Department Store in Vientiane City, Wuhan Plaza, Beijing Zhongyou Department Store, Hangzhou West Lake Intime, Chongqing Baibai, Changchun Guoshang Department Store, Harbin Hongbo Century, Dalian New Mart , Zhengzhou Golden Bo, Xi'an Kaiyuan Shopping Center, Victoria Hohhot Commercial Building, Minsheng Department Store and so on Haikou. Has established a stable chain sales network.
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