According to statistics from third-party investigation agencies, the number of netizens in China has exceeded 400 million. The number of online shopping in China reached 185 million last year, and the online shopping amount reached 498 billion. The online shopping consumption amount is close to 1: 1 for women and children. Online shopping for women from middle school to middle age Among them, there are 60.8% of women aged 25 to 35, 18.7% of those below 25 and 15.6% of those above 36, accounting for 37.7% of university graduates and 30% of postgraduates from their academic qualifications. When it comes to shopping, the difference between men and women is obvious when it comes to buying clothes, hats, shoes, bags ... In general, men are purpose-oriented, and they usually lack what to buy, have a good shopping list, Street; women are completely different, shopping is part of life, take to the streets to see what the recent popular, take a look at the last fancy bags there is no discount ... ... This behavior is the same in the network, Taobao launched women's channel Mentioned during the current user ratio of Taobao 4: 6. Many female compatriots like to open a lot of Taobao pages, while slowly browsing products, while driving IM and girlfriends each send a link, while bargaining on Ali Want. IResearch research report shows that at present, China's clothing online shopping users reached about 80 million (2009 estimated value), the number of Internet users in China is already 384 million, due to the potential of clothing online shopping user base is very large, is expected apparel online shopping transactions accounted for apparel retail The proportion of the amount of 9.7% in 2009 is expected to be close to 17% in 2012, sales will exceed 80 billion yuan. Taobao women's market is huge, and now many brands have been stationed in Taobao Mall, and to promote the store + online e-commerce platform, "1 +1" development model. Build your own online flagship store, allowing businesses more freedom and flexibility to deploy goods between the store and shop, and effectively separate the products, give full play to their respective advantages. Shop's own special advantages greatly ease the inventory of physical stores; and on the other hand also facilitates the keen on online shopping consumers, in particular, are basically the shop's own flagship store, quality, service and both Physical store exactly the same. Although summer just over the season, but in the online store sales, because the price is more affordable, the style is the new this year, there are still many consumers are willing to buy. It is understood that in the face of a huge market, including Younger, the traditional clothing brands have more and more joined the e-commerce team. Up to now, Li Ning, Pick, 361 degrees, seven wolves, wit, Lilang, Jiuhe Wang and other domestic clothing brands in the online store mall to find its official flagship store. In addition, YouS-tars, a leading online marketing platform, now welcomes dozens of internationally renowned brands such as Energie, Armani and DIESEL. The challenge of traditional garment enterprises is how to make the products designed for the physical channels more suitable for the sales of network platforms. In China, almost all of the traditional clothing brands are distributed in department stores and are exploited by commercial real estate. To ensure profitability and capital operation, they have to multiply the product cost by 10 times. Although these enterprises are also feeling the impact of e-commerce, the benefits brought by coveting e-commerce, it has not been able to coordinate the price difference between two very different channels. Traditional channels such as shopping malls have reached saturation, the brand into the traditional channels need to spend huge manpower, material resources, and in Taobao, this new network platform and starting point, its popularity and no regional restrictions are unmatched by the traditional channel model . Open online shopping platform, almost all brands at home and abroad. Not only LV, GUCCI, Chanel and other international big names, but also Nike, Li Ning, Adidas, Jordan and other well-known sports brands, and these well-known public brand prices compared with the store prices, online prices are mostly only store prices 50% -70% Such as ONLY a new autumn coat, store prices more than 500 yuan, while the online quote is only 298 yuan. In fact, the low price has become the decisive advantage of online sales, which led many Internet users will choose to buy the same product at a more affordable price, who is not happy? Jack Jones, Levi's, Metersbonwe , Semir, Jeanswest, with more than 100 stores with the traditional clothing brand, have crowded in August 18 to 22 days 4 days in the network to release new clothing, to seize the huge online market, a seasonal autumn New models of "network war" is about to start. Dongguan Hong Hao Garments Co., Ltd. is a young and energetic garment company that integrates garment design, manufacturing and marketing. The company breaks through the business philosophy of "sales-oriented" and puts forward the corporate tenet of "innovation lean, credit supreme" . Adhering to the "from Korea, South Korea more" design concept, launched the " honey Thea Missthea" follow the development trend, based on the national market rapidly, using the franchise model as the main channel for a breakthrough in the key national provinces, municipalities set to join More than 100 business; and products are exported to Europe and the United States, Japan, Korea, Malaysia, Singapore, Vietnam, Taiwan, Hong Kong and other countries and regions. Achieve the steady growth of output value, sales, profits, tax synchronization, the apparel industry associations as "product quality letter of the product," and has been rated as "the most potential of the development of women's brand in Dongguan," Dongguan "good faith cooperation unit" Become "clothing capital" Humen, Dongguan, the fastest growing women's brand. In 2011, Dongguan Hong Hao Clothing Co., Ltd to expand the company's production workshop, integration of product architecture. Then launched a new "Miss Sihei Misssthea", "Guerlain Versace Gulonsma" so as to adapt to different regions to meet different consumer spending levels. The launch of the new brand heralds Honghao clothing companies that have surpassed their peers in the same industry to provide you a quality platform for the apparel industry!