With the development of social economy, the real motivation for consumers to choose brand clothing is to obtain the value that can satisfy their psychological needs, not just the physical function of clothing. The core value of the brand is to express the value in the customer's mind and reach an interactive recognition. International children's wear brand core values ​​are very clear. For example, the American international famous brand St. Paul integrated the polo culture into the connotation of the clothing brand, becoming a synonym for the current high school children's fashion culture and representing a smart, lively, courageous, self-confident and positive spirit.
At present, many brands of children's clothing enterprises in China are greed for perfection. They do not have reasonable positioning and careful planning of brand culture, and they cannot find their own position in their own market segments. The positioning of brand culture is not clear, mainly because they are The brand's design concept, product design, brand promotion and brand building and other aspects basically use the same model, so it is not an easy thing to stand out in many children's clothes. The brand's clear cultural orientation and distinctive personality are precisely the important prerequisites for creating a brand. Only by highlighting the differences in products and establishing a different brand concept and brand image from competitors, can it attract consumers' attention and love. Successful brands are all distinctive and unique.
The positioning of brand culture is a complex and arduous process. It requires three phases: brand research, brand diagnosis, and brand positioning. However, many children's wear brands in China simply do not go through such a scientific process. The lack of communication in the market positioning of brand culture can only result in unclear cultural positioning of the brand, ambiguous brand core values, and lack of spirit.
The distinctive, positive and clear brand culture is a good foundation for brand development. As China’s children’s clothing market is not yet mature, some of China’s children’s wear brands have a weak sense of brand building and the brand’s follow-through is serious, causing the clothing brand to get together. Products are similar but lack personality style. In contrast, the advantages of foreign brands in this area is particularly prominent, founded in the Israeli market in the European market has more than 10 years of history of the brand "Saile", simple and elegant style embodies the elegant and noble. And from the French children's wear brand "Nice Rabbit" is rich in color and simple and stylish design to trigger children's love of beauty, and in which embodies the elegant romantic charm. The laurabiagiotti children's wear in the fashion capital of Italy blends classic Milan fashion.
Nice Children's Wear Joins Hotline;
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Item detail descriptions:
Material: genuine Rabbit Fur in high qualityColor: any color according to Pantone card
Size: 131*151cm
MOQ: 10pcs per color
Usage: used to be made into garments, collars ornaments and more
OEM: we accept the OEM, that is, customize the fur products in any appearance, color, size as the customer wants
Sample: we can deliver the sample piece to let the customer check the appearance and quality efficiently via DHL, UPS, TNT international mail or any other express.
This blanket, made with rabbit furs from Spain, offer a silkiness and softness touch. This pillow comes in its natural colors and is double-upholstered.
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Material:Real Rabbit Fur
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QINGTONGXIA XIANGYUN FUR AND LETHER CO. LTD. , https://www.xiangyunhome.com