Nike recently released the latest inspirational commercial "Never Too Far Down", which is an extension of Nike's "You Can t Stop Us" series of commercials.
The "You Can t Stop Us" series of advertisements encourage people to stay healthy during isolation, and capture and record this challenging special period through different details of life, while promoting the brand's optimism and "Just Do It" spirit. "Never Too Far Down" also continues this connotation.
This 90-second short film was produced by Polish creative advertising company Wieden + Kennedy, with NBA superstar LeBron James as the narrator. The film revolves around the return of world-renowned athletes. It tells the inspirational stories of golfers Tiger Woods, tennis players Rafael Nadal, Serena Willams and other sports superstars coming out of adversity and returning to the field. Expected by the audience.
LeBron James said: "At present, the whole world is fighting for something more important than the championship. For me, the expectation of the day when I can play again, let me persevere. Even if basketball seems to have a certain period of time Differently, I am still excited about the possibility of returning to the game because I know that sports have inspiring power, and what we have learned from sports can inspire us all.
Serena Williams said: "I have played tennis for more than 20 years and have never been cancelled for any reason. This is a very special period in history. Due to the impact of the new crown virus, the world is facing many challenges. At the same time, The outbreak also affected each of us in the same and different ways. Some athletes returned to the stadium, while others, like me, just started training again.
"Never Too Far Down" was broadcast live at the Tiger Charity Golf Charity Tournament that was returned last Sunday. The proceeds of this $ 10 million game will be donated to the new crown virus rescue work. Tiger Woods said in a statement: "This epidemic has caused so many tragedies, but sports can still be a positive force for so many people. I hope that when the time is right, we can all return to sports. I look forward to the weekend game , Can create a platform for alleviating worries and raising funds, and hope to make people feel the ease and happiness that golf and other sports can bring to the world. "
Since the closure of global sports events during the epidemic, Nike maintains the connection between the brand and the community through the Play Inside and Play for the World initiative online apps. The brand provides weekly free online training videos on its official YouTube account and unlocks the fitness class content on the Nike Training Club app. It is worth noting that in March 2020, Nike's official website ranked first in the global fashion e-commerce, with 139 million visits. (For details, please refer to the previous report of "Gorgeous": In March in the epidemic, Nike's official website was ranked first in the world in terms of fashion e-commerce)
Nike released key financial data for the third quarter of this fiscal year (ending February 29) on March 24. Due to the suspension of the new crown epidemic, Nike ’s sales in China experienced its first decline in six years, but online Channel sales increased by 36% year-on-year.
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