Out of the circle! This wave of operations between Jinuopu and Wu Minxia is too popular!

As a loyal user of Kenopu, recently, I saw Kenopu cooperate with Olympic champion Wu Minxia!

Many people may not know Kenopo very well, but it is a "star brand" among mothers-the pioneer of professional children's functional shoes for children in China, a brand with in-depth records made by CCTV's ingenuity, and won the "Nobel Prize" in the children's shoe industry... ...And Wu Minxia is the athlete who has won the most Olympic gold medals in the history of diving. This time the two parties have collaborated on the short film "From Proprietary Sense", this wave of operations is too popular.

Kenopu cooperated with Wu Minxia for his strong and gentle temperament and positive and optimistic public image, which strengthened Kenopu's brand new professional brand image. This cooperation move is an important brand campaign for Kenopu this year, showing its determination to continuously study and innovate in the field of children's shoes.

1. What does Kenopo want to express in this advertisement?

This short film "From. Proprietary Sense" is different from the past. This time, Kenopu conveyed the concept of "proprietary sense" through Wu Minxia's physical balance as a professional athlete, and proposed the importance of the development of the baby's ontological sense from a scientific perspective.

Since its birth in 2008, Kenopu has put forward the concept of "children's shoes are not a reduced version". The forward-looking perspective makes Kenopu unique in the children's shoe industry. The main "proprioceptive shoes" this time is designed specifically for the foot characteristics and plantar forces of babies aged 6-10 months. It is the first step to protect the development of the baby's proprioception to the greatest extent within the scientific scope, and to take care of the baby.

It is precisely because of the passion for the infant and child industry and the ultimate pursuit of childcare that Kenopu has developed the "proprietary shoes" series and created a new segment of the "baby's first pair of shoes".

Today, post-90s mothers not only have a high demand for quality maternal and child products, but are also keen on practical, scientific, and refined parenting methods and concepts. Kenopu injected the concept of parenting into children's shoes, narrowed the psychological distance with the mother group, and became a big fan of the mothers.

This move will give the baby industry a lot of inspiration. How to combine childcare needs with physical products and how to understand the childcare needs of novice mothers are issues that many brands need to think about. In this regard, Kenopu has been at the forefront, leading the development of the industry.

2. Kenopu’s leading road is based on love

Kenopu has been leading the way for more than ten years. Last year, Jinuopu children's functional shoes and key shoes won the second and third prizes of the "Duan Zhenji Leather and Footwear Science and Technology Award" respectively. This award is the highest award in the leather and footwear industry authorized by the state. Called the "Nobel Prize" for footwear. It can be seen that it has achieved the ultimate ingenuity in technology and function.

This year, based on a deeper research and understanding of the baby's feet, Kenopu launched a new five-stage children's shoe to meet the needs of 0-11 years old baby's multi-scene wearing, and the level of detail is amazing.

As mentioned at the end of the advertisement, "Kinopu, use love to make children's shoes", all of Kinopu's technology stems from the responsibility and love for the healthy growth of Chinese babies. In the future, look forward to the brand's continuous innovation and bring more surprises out of the circle for users!

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