Paris Fashion underwear shop in Guangzhou Fashion Tianhe re-open shop 2015 to a new level

July 22, 2015, Parry show fashion Tianhe flagship store in Tianhe, Guangzhou Tianhe Commercial Plaza held its opening ceremony. Tan Xiaoye, general manager of Parry show, Yang Qingyun, deputy secretary general of Shenzhen Underwear Industry Association, Zhu Qinhe, marketing director of Foshan Su Zhida Co., Ltd., editor-in-chief song of underwear show magazine and Cai Wenmin, Celebrities attended the ribbon-cutting ceremony.

帕莉秀

帕莉秀内衣广州时尚天河再开分店 2015迈上新台阶

Founded in 1999, Parry show brand belonged to Chinese intellectual and fashion lingerie brand, and was widely consumed by the cultural connotation of "intellectual, fashionable, refined and independent" Favorite.

It is understood that this is already Parry show in the fashion opened the second store Milky Way. Tan Xiaoe said in an interview with reporters, Parry show fashion Tianhe first store business so far more than a year, the performance has remained steady growth, new customers increased steadily, the repurchase rate of old customers continued to rise. Due to the increasing number of customers, stores often appear "long line" situation, in order to meet customer needs, so only the area of ​​600 square meters flagship store was born.

The rising trend of Parry show is a relatively rare case of the underwear industry in recent years. In fact, we see more of the "closures." Tan Xiaoe said that tide shop is not limited and lingerie industry, in other industries is also a common phenomenon. She believes that the store can not be sustained operation, the key reason is that products do not meet consumer demand, consumers can not impress their hearts.

帕莉秀内衣广州时尚天河再开分店 2015迈上新台阶

帕莉秀内衣广州时尚天河再开分店 2015迈上新台阶

Pali show underwear since its inception by virtue of innovative fashion design and comfortable and healthy wearing experience, quickly captured the hearts of urban white-collar workers, so that Parli show underwear became white-collar underwear, but in recent years Paribu Xi more It is developing rapidly. "Today's consumers are different from the past, and their proactive consumer awareness begins to wake up from the blindness of the past." Tan always said that "better quality products, more reasonable prices and a more relaxed and joyful shopping atmosphere are the consumers Value ".

帕莉秀内衣广州时尚天河再开分店 2015迈上新台阶

At the same time, when talking about the future planning of the shop, Tan always mentioned that the whole category of big stores is the trend of the times. Because of the limited categories of shops, it is difficult to meet the diverse needs of consumers with one-stop shopping. "In the next three to five years, Parry show will continue to adhere to the big shop lifestyle model and strive to open 500 stores in five years." Tan said.

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