During the financial crisis, the export of domestic big-name enterprises hit the market, and the leading enterprises in Shandong ushered in the opportunities of domestic trade brought by the National Games. In sports marketing venues, Linyi's people's suits detonated Shandong and accelerated the nationwide layout. On October 17, an economic forum in Jinan and Zhou Zhongtian, chairman of the National Suit Co., Ltd., were on the list of "guests," but he was not there. This autumn, when the 11th National Games is in full swing, 61-year-old Zhou Zhongtian is busy working hard to harvest. Jiading opened the flagship store in the whole country by the layout of the national "fast fish eat slow fish, bright fish to eat stupid fish, fish eat dark fish," the same rules in the business effective. Following the end of last year 10 million yuan to successfully acquire "Wenzhou Business Men", and get on the All-Win "helicopter", Zhou Zhongtian know the business opportunities for the National Games, "the National Games is the highest level of China's comprehensive sports meeting, not only Is to test the development of sports an important stage of the outcome, but also has a wealth of brand content and development value.Well suit with the 11th National Games will be a broad platform 3-5 years to become the first brand of social etiquette in China 5-10 years to become the world Suit the first brand. "October 18, people suit another new franchise agents - Hancheng City, Shanxi Province suit stores new grand ceremony grand opening. This is a new action after the national suit became the National Games partner, "'detonated Shandong, the layout of the country', this is the company's strategy this year." October 4, Jinan is also immersed in the festive atmosphere, Commercial Street Garden On the road, people suit Jinan flagship store opened Nathan. "This is another year this year the company implemented the strategy of" five high "another large store, people suit to wear a new image in the garment market in Jinan." Zhouzhong Tian's wife, Pei Qi, vice chairman of China National Garment Co., Ltd. told reporters. At the end of September, Chinese suit "Five High" stores opened in Tai'an and Yanzhou ... "This year, the Chinese company plans to invest 30 million yuan to build No.3 production workshop so that the entire industrial park will reach an annual production capacity of 2 million sets." Zhou Zhongtian told Reporter, "Five highs and one opening perfection," is this year's new ideas of Chinese companies. "Five high: high positioning, high grade, high pricing, high quality, high service .Open: This year the development of stores 150. 5 years store up to 1000. A perfect: perfect after-sale dry cleaning service." "For China to come Said the garment industry is the sunrise industry Forever .Zhou Zhongtian think, "by the economic crisis, many South, foreign trade garment enterprises closed down, people suit production center to expand the scale to recruit skilled workers to solve the problem smoothly.Some of the multi-brand closure, Terminal stores shortage solved. "" Three years five hundred million, five years 10 billion, ten years 50 billion. This is our goal. "Zhou Zhongtian that enterprises in the" National Games "debut," This is in itself Enhance the brand. "Hypnosis entrepreneurs keen" cultural marketing "" continued in-depth dissemination of people's corporate culture is the national suit and other clothing brands a significant difference. "Zhou Zhongtian said that as consumers mature and rational, large-scale , Extensive marketing era is nearing completion. In the past, with a kind of indiscriminate type of advertising, a novelty of creative planning can be invincible, with less and less money flowing. Chinese companies have always adhered to the strategy of "cultural marketing." Of course, in the dissemination of corporate culture and brand culture, "communication and communication" is only the foundation and "achieving a win-win situation" is the goal. "The" middle "culture , Showing a kind of "positive" with the spirit of national heritage. In 2005, Chen Jie, author of "Dazhongfang", put forward the brand concept of "Ya-ru deep, people spirit" for Chinese suit. Zhou Zhongtian felt almost immediately touched the "national" cultural pulse. Along this direction, Zhou Zhongtian has been trying to create a second idea for the connotation of the Chinese brand on the basis of "Ya-Ya Shen-Shen". Various sports marketing infiltration, Zhou Zhongtian will not let go. This reporter has learned that the people suit or the seventh Garments Co., Ltd. designated the park sponsor. And, people suit has been Luneng Taishan Football Club and Luneng Taishan Development Co., Ltd. Friendly cooperation units and sponsors. Dream: a century-old brand, a century-old shop owner Zhou Zhongtian love dreaming. Zhou Zhongtian told reporters his next dream: "China's first brand suit" and "world suit processing base." "Last year, I proposed 'a century-old brand name, a century-old brand name.'" From their own pocket to buy Chinese trademarks, 12 years, Zhou Zhongtian adhere to the national suit specializing in formal ceremonial suit or suit production, Not involved in other industries. "Agents, dry cleaners and companies," Trinity, and common development "as the people's suit the core competitive advantage. Zhou Zhongtian understood his dream in such a way that "in ten years, the national suit has become the No.1 brand of Chinese suits. In China," nationals "are suits and suits that are called" nationals. "