"Qianyan Yves", Roman Rowland-discover sustainable fashion and explore the charm of outdoor sports!

Huayi News: At 13:30 on June 18th, the wonderful fashion release of 2020 Shengze Fashion Week is still going on. "Former Yves" Dongfang City settled in the designer joint press conference and Roman Rollan outdoor sports brand press conference in The Dongfang City Fashion Conference Hall successfully ended. Fabric design and development studios, sustainable fashion brands and outdoor sports brands collide with the current hot fashion sustainable development concept and the outdoor sports styles that people are most eager for, igniting the fashion trend together.

Qianyan: Dig good fabrics, develop good products, and increase the added value of fabrics

Qianyan is a design studio focusing on design and development, and good at using fabrics. Committed to the development of sample clothing, fabric integration and brand promotion for fabric manufacturers and brand manufacturers, providing a full range of services from fabric development and integrated packaging to fabric sample display.

At this time of Shengze Fashion Week 2020, Qianyan takes the theme of "change" to interpret and explore more possibilities of fabrics and design!

This grand world,

Not changing all the time.

You can see,

It is all new.

Shuanghui Sun Moon,

The world is changing.

Deformation is new, potential change is common.

The brand uses a unique design vision and a keen sense of market, through various experiments and learning to improve the understanding and application of fabrics, to dig deeper into the diversity of fabrics and give it more value.

At the same time, Qianyan also constantly understands the brand and fashion, and better implements fashion trends. According to the latest fashion trends, different styles are sorted into stories, and the quality and style of fabrics are expressed in various forms.

On the show, Qian Yan cleverly explained the theme of "change" through the selection and use of fabrics.

Li Qianchao, general manager of Suzhou Qianyan Design Co., Ltd., was interviewed

"On the one hand, we choose more fashionable fabrics, focusing on outdoor sports, to shape the current leisure fashion trend; on the one hand, we use old clothes to transform, reprocess and renovate worn clothes, including the processing and utilization of rag heads, Carry out a theme of change." Li Qianchao, general manager of Suzhou Qianyan Design Co., Ltd., introduced to us in an interview, "Changes are everywhere, changes in fabrics are one aspect, and our own changes are also one aspect when the daily environment continues to change. Especially in the current epidemic environment, we need to change with changes in order to continue to lead the trend of fashion."

The holding of the 2020 Shengze Fashion Week allows local companies in Shengze to have a clearer understanding of their strengths and a clearer understanding of their shortcomings. As Li Jianchao said: "Shengze could have been at the forefront of fashion to lead the fashion, but we haven't done enough. In the future, I hope that more designers will work together to create more good styles. , To better show the advantages of Shengze fabrics, let Shengze really become a new fashion landmark."

WAREBORN : " Everything grows together and grows together"

WAREBORN combines were with are, breaks the inherent prejudice of all times, and advocates the harmonious coexistence and growth of all things in the world.

The brand takes the concept of "all things grow together and grow together", which aims to discover the commonality of all things and integrate with individuality to convey the natural diversity that respects life to consumers through clothing language and encourages the self-expression of living individuals. The clothing style is mainly neutral, breaking the boundaries between men's clothing and women's clothing, advocating the freedom of modern young people to dress, and incorporating current real-time topics and young culture into the clothing, while implementing realism throughout the brand.

The theme of WAREBORN2020 Shengze Fashion Week conference is "Fossils of Life". Combined with the epidemic, it triggered our thinking about life. At the same time, WAREBORN's core concept of "all things grow together" grows throughout, and is intended to express the harmony of nature. Coexist.

The series design focuses on the direction of life fossils in natural traces, and the use of plane and three-dimensional techniques such as printing and custom heat transfer to extract the elements such as texture and form. The fabric texture and structure of this series adopt dynamic and static combination. , Highlight the concept of preserving momentary and eternal symbiosis.

This series focuses on the extraction of natural color systems, combined with popular trends to choose matching colors and embellishment colors, while meeting the needs of today's young consumers. Among them, green, which represents the colors of plants and newborns, is used as the main color, which can be used in a large amount to symbolize the continuation of life and new life, and to fit the concept of brand new life.

The trend of sustainable fashion has driven the prevalence of unprocessed natural cotton fabrics. Most of this series uses various types of plain cotton and other washed cotton fabrics. At the same time, it is matched with Shengze local recyclable fabrics and texture fabrics to echo the theme.

In addition, the set of LOOK at the opening of the show originated from the creative design of the brand. It was placed outside the show before the opening. Every audience who entered the exhibition personally tagged it and aggregated it into the final show. To gather the strength between people.

Zhong Shih, designer of WAREBORN brand, was interviewed

"This is actually the thinking about life and human beings brought to us by the epidemic." Zhong Shih, designer of WAREBORN brand, said in an interview, "The strength of gathering between people can turn the impossible into possible. The holding of Shengze Fashion Week is actually a manifestation of a cohesive force. Before everyone mentioned that Shengze simply thought of fabrics, but the fabric itself is a part of clothing creation. Shengze can also do design and do many fashion Things. To create such a platform, to gather everyone’s strength, can let the outside world see Sheng Ze’s fashion design power, and for designers, this is also a good place to spread design. As a designer, I also hope that in the future, More designers can settle in Shengze, so that Shengze's fabrics can be better integrated with clothing fashion, and Shengze can develop into a fashion capital such as Shanghai and Hangzhou."

Roman Roland: Leading the outdoor trend

Jiangsu Luoman Luolan Group Outdoor New Material Co., Ltd. In 2010, a new company born from the French Roman Luoland and China Lixin Group, based on its own development experience and based on the emerging outdoor market prospects. With the purpose of "Create the future", the company has continuously developed various high-end products suitable for outdoor use, adhering to the concept of " leading the outdoor trend " and deducing the ultimate design of perfect outdoor sports equipment.

ROMROL Romain Roland 2020 Shengze Fashion Week conference includes the following four theme series:

  

  

City theme series ( CITY )

The clothing of the urban theme series includes jackets, down jackets and corresponding leisure series. Combining the popular elements of each season, according to the different functions, they are made with different textures and functional materials and technologies.

Each jacket gives a feeling of comfort, protection and softness. Women's clothing includes some bright colors, such as bright purple and gold tones. Men's models use classic colors that represent the mainstream-graphite, dark gray, black.

Sustainable Theme Series ( GLAMOUR SKI )

Environmental protection series of samples, widely used environmentally friendly yarn fabrics, bio-based fabrics, degradable fabrics, new environmentally friendly recycled fabrics, the yarn is made from waste mineral water bottles and Coke bottles, also commonly known as Coke bottles RPET fabric. This product is very popular abroad, especially in developed countries in Europe and America, because it is waste recycling. Recycled yarn can reduce the use of oil. Each ton of finished yarn can save 6 tons of oil. To reduce air pollution and control the greenhouse effect Made a certain contribution.

Snowboard style theme series (SNOWBOARD )

The design concept of this series is that skiers need to stay bright and eye-catching on all natural and unmarked slopes in any weather conditions. Therefore, the theme series adopts the latest fashion trend-bright neon printing, combined with ethnic patterns and soft functional fabrics to design, so that the wearer is immersed in a free atmosphere and conquer the unknown peak.

Classic ski theme series (CLASSIC SKI )

The classic ski theme series fully combines all the requirements of outdoor athletes. It uses popular color block technology, dynamic graphics, stylized elements and reflective details. All styles are made of high-tech exclusive fabrics. Its high film performance, two-way, four The stretching effect makes the movement completely free.

Protective clothing theme series (CLASSIC SKI )

Weatherproof down warm GORE-TEX coat with an elegant urban style. Suitable for urban winter wear and provides full protection. This fabric also has a strong antibacterial effect, which can not only inhibit conventional E. coli, mold, mites, etc., but also inhibit pneumoniae. Not only can it be washed and reused, it can also release far infrared, increase its immunity, and permanently dust-free anti-static.

"Affected by the epidemic, we have added protection series in addition to sports outdoor and skiing series. In the choice of fabrics, we have also focused on the selection of functional fabrics. One is graphene fabric, which has permanent antistatic, antibacterial and mite removal. The function is a kind of bio-based fabric, such as fiber and collagen extracted from corn and soybean. In addition to being environmentally friendly and sustainable, it also has skin-friendly and comfortable functional advantages." Jiangsu Luoman Luolan Group Outdoor New Material Co., Ltd. Development manager Jiang Ju explained to us the design and development ideas of this big show in an interview, and briefly introduced the future product development direction. "In the future, outdoor sportswear with protection and sports functions will still be ours. The main research and development direction, on this basis, we will also enhance functional comfort, so that outdoor sportswear can be worn daily. It is not limited to sports occasions."

Jiang Ju, Manager of Development Department of Jiangsu Luoman Luolan Group Outdoor New Materials Co., Ltd., was interviewed

2020 Shengze Fashion Week continues to be exciting, so stay tuned.

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