On the afternoon of August 24, Shu Lun shares signed a signing ceremony with the world famous FOX Group and signed the franchise agreement for the sales of LALINE make-up brand in mainland China. The natural cosmetics from the Dead Sea will enter the Chinese market for the first time today, With more than 1,000 stores across the country Shulang meet with consumers, while the hands of the mysterious FOX clan for the first time cross-border cosmetics industry, one is carrying the tripod of the Chinese fashion industry, one is the Israeli fashion industry ear, the two sides Marriage will be staged what a good "opera"?
Yesterday signing ceremony site, Shulang, FOX representatives from both sides were asked, the answer is about to be announced!
"Shulang" a reporter asked
Question (hereinafter referred to as Q): Shu Lan's clothing brand many, but this time why choose to get involved in the cosmetics industry? Do you think there is something in common between the two?
Answer (hereinafter referred to as A): A business in the process of development, will certainly move toward diversification, the diversification of some cross-sectoral diversification, and some are around the main business diversification, women, men, children's clothing, cosmetics, Skin care products, beauty and other products are actually made for the life of Shulan products, in the minds of consumers will form a Shura lifestyle, in order to achieve the sunshine of the world's lifestyles to do categories, Shu Lang Today, cross-border to the cosmetics industry, in fact, is another exploration of the fashion industry, there is no strict cross-sectoral development, but for the improvement of the fashion sector, is the perfect way of life, Scholaron will Cross-border to the medical, public service, health, food and other fields, but all around the concept of "big Shurang", a "small Shurang" is Shulang fashion, a "big Shurang" is to solve the good life of mankind the concept of.
Q: People may not have much contact with cosmetics in Israel. Could this be the first time that Sholan will electrify the cosmetics industry and why would you choose the Israeli brand? What's unique about this brand?
A: Since the contact with the Israeli cosmetics, let us have a new understanding of cosmetics, here by virtue of the unique resources of the Dead Sea, relying on advanced biotechnology, the world's high-end luxury cosmetics raw materials origin
FOX Group is the world's leading apparel-based, diversified listed company. Laline is a cosmetic brand under FOX. Laline is not only Laline in Israel, but also Laline in the world. It swept across Japan, Russia and other countries and wanted to To open a vast market in China, this quality product experience to bring Chinese families. Shulan and FOX Group belong to the same clothing started, the two companies are very consistent genetic genes, more coincidentally FOX Chairman and I are the same age, an Israeli horse, a Chinese horse, the cosmetics and hand in hand, for both parties Can be described as a perfect match of cooperation. Shu Lang is also after careful consideration, and to the global outlets for many visits, but also personally experienced the product, I believe the product will bring us the United States to enjoy.
Q: It is understood that FOX Group's cosmetics category, the product will cover men, women, babies and other consumer groups, Shurang this time is to be introduced across the board to you? How to operate late?
A: FOX Group cosmetics are mainly women, supplemented by men, including infants and young children, ladies, men's products, etc., divided into family packs, travel wear, hotel special equipment, daily life equipment, product categories, Its stores in the world, found in China also has a vast market prospects. At the same time Shulang after 16 years of development, has become more than 1,000 retail stores and brand retailers, Laline into China, will be able to use Scholange formed in China channel resources, consumer credit and VIP trust for the product, Laline quickly and carefully introduced to Chinese consumers to accept and love it, hope Laline in cooperation with the Israeli company Scholar and rooted in China, bear fruit, hope that through the trial of consumers in China, Laline from the product More suitable for Chinese, Asian aesthetic requirements. Currently Shuran cosmetics operations team has been set up successfully signed today after the conclusion of tomorrow can be a formal shop, all shopping malls will appear Laline this brand. I believe that with the help of Sholan's 16 years of operating experience, cosmetics will certainly operate very well.
"FOX" a reporter asked
Q: Harel Wizel (chairman of the FOX Group), in your impression, Shuranga is what kind of company?
A: Sorry, I can not speak Chinese, but I can speak Chinese fluently next time. Thank you very much for your warm hospitality. I am very proud to be able to work with Shurang, but until then I am more than happy to be friends with you. Through the many contacts with Shulang, I feel Shurang is a very open and very international company, both to see it has Oriental beauty side, but also to see the Western elements, and pay more attention to Home Lifestlye Create, is a company with unlimited potential for development.
Laline in Japan has 20 stores, and are in a very busy area and great shopping malls in Japan, we have achieved great success, we have a chance to have a look. Two weeks later, we will open the Laline store at Times Square in the United States. I believe that after the success of Laline in Japan and the United States, we will have a very good prospect in China.
Q: Erel Malka (FOX Group LALINE cosmetics brand CEO), the FOX cosmetics stationed in the Chinese market, why would choose to cooperate with Shura?
A: Laline has many partners around the world, surely the most important part of entering a new market is the choice of partners. After we had a deep understanding of Shurang, we felt that Shurangama is the best partner and we have a very good and outstanding team, and it is very much at ease and happy for us to cooperate with such a partner. The main reason for our cooperation. At the same time, the most important thing is to do the best with the best, Mr. Wu, Mr. Harel Wizel and we are happy to work together. Often people ask us, who we choose to cooperate, we will answer that is Shurang.
Q: At present, the entire economy is in the downturn. There are a lot of cosmetic brands in our market in China. Has FOX entered the Chinese market? Are there any preparations for this?
A: We believe that in the long run, China is a very big market and we believe there is boundless room for growth in the Chinese market. We enter a country's market, of course, not a short-term process, maybe there are some factors are not particularly suitable, but we believe that the cooperation team and Shulang can overcome all. In the long run, we certainly have a very good development. We are working hard for long-term development.
Laline with love, full of love and pleasure of Laline cosmetics now landed in the Chinese market, these originated in the Dead Sea, with the Israeli taste of pure natural cosmetics, high value, natural effect is no surprise, the trial were all marvel from the Middle East The "taste of the sea" so soft, instantly like this pure pleasure of the romantic experience.
Laline, shiny now, please experience!
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