As the Children's Day is approaching, the young parents of the new generation have broken their hearts. Due to the special reasons of this year's epidemic, most kindergartens across the country have not started school. The little babies are staying at home in various fancy games. Babao and Baoma also want to bring different gifts to babies at special times.
Nowadays, living standards are getting better and better, and the consumer market is gradually upgrading.The new generation of young parents, mainly in the post-80s and post-90s, are increasingly demanding children's clothing. When choosing clothes for children, they must be beautiful, comfortable and of good quality. At the same time, I hope to have a personal and fresh sense.
dave & bella, founded in 2011, is positioned as a provider and service provider of high-end apparel products for infants and young children aged 0-11 years, and has always adhered to the concept of "only" to give the best to the baby! Tmall New Creative continues to innovate To expand the new boundary of culture, it aims to bring the traditional culture experience to the young consumer groups and empower the brand to evolve in the field of cultural creation.
This time, Tmall New Culture & Innovation joined forces with "dave & bella David Bella" to create a unique octagonal gift box, which selected elements of traditional lantern art and deeply combined with the traditional Chinese IP lantern to create a warm gift box.
Lantern limited gift box: exquisite packaging that deeply integrates the brand and traditional culture
From ancient times to the present, every traditional Chinese festival, people like to make lanterns and wish to pray; every little girl likes to wear a beautiful little skirt and light the lanterns to make wishes and hope that the beautiful will come with you.
The packaging of the dave & bella David Bella lantern limited technology gift design is based on pink.The octagonal gift box presents a picture of a cute little girl wearing a pink hanfu and a hand lantern to play, based on the brand and product. The traditional cultural IP enhances the sense of viewing and setting, and beautiful gift boxes can also be used for collection.
Arouse deep resonance of culture and feel the charm of traditional culture
This gift box is very simple to open, directly open the upper cover of the octagonal box, after opening the upper cover can be used as a children's lantern, the design is very delicate. Before opening, the lantern looks like a semi-circular bud in sequence; after opening, it shows the shape and pattern of traditional lantern. After turning on the lantern, you can light the lantern with your baby and reap the happiness that is exclusive to the family. The gift box contains the story of "Cut Mountain to Save the Mother". The combination of traditional skills and stories evokes a deep resonance of culture, and you can feel the charm of traditional culture.
The Hanfu backpack highlights Chinese elements and perfectly combines with the gift box
This girl's hanfu uses a woman's undergarment skirt of the Sui, Tang, and Five Dynasties period.It combines the short jacket with the lower skirt. Fresh and refined, elegant and elegant, more cute and cute baby; with a small exquisite backpack, sachet drawstring design, chic embroidery embellishment, gentle and demure, convenient and practical.
For every little girl who receives the gift box, the gift box design shines, and the moment the gift is opened is the beginning of edutainment, from packaging design, lanterns, Hanfu, small backpacks to traditional stories, let the children " The process of "opening gifts" is more fun and surprise. It is a cultural influence from the outside to the inside for the children, and it can also meet the consumption needs of the parents of the new generation.
On the occasion of Children's Day, Tmall New Cultural and Creative not only worked with dave & bella David Bella, but also joined other six maternal and infant brands in cross-border marketing to create limited gift boxes with traditional Chinese skills, shadow play, paper cutting, kites, new year paintings, Peking opera face change, face noodles, etc., each gift box is given a traditional skill and IP story, triggering a craze, ending this event, it is also a warm-up for Tmall's 618 years, and for major brands 618 To store water, the seven major brands will also carry out 618 discounts in their respective Tmall flagship stores.
At present, the dave & bella David Bella lantern limited gift box has been launched on "Tmall New Culture and Innovation", or directly search and buy in the Tmall davebella flagship store. What are you still hesitating about? Bao Da Bao Bao Ma gave the babies a fun-filled lantern lantern gift set, put on Hanfu, put a small sachet on them, light the lantern, pray together for the epidemic to leave soon The cultural connotation of the festival.
At the same time, Tmall New Culture and Innovation will join the China Children and Teenagers Foundation to hope that more people will pay attention to children's education, public welfare, and the inheritance and innovation of traditional Chinese culture, penetrate the traditional culture in all directions, and establish cultural self-confidence to help traditional culture Inheritance, so as to deeply interpret the meaning of "Chinese gift".
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