New men's 2012 spring and summer conference in Ireland on August 19 in the New Century Grand Hotel International grand opening. With the theme of Love * unparalleled, this conference extends the brand culture of love for men's wear to the three product lines of business leisure, urban life and outdoor recreation. Cai Jiachang, chairman of Erie Group, and other leaders of the Group as well as franchisee clients and intentional clients from all over the country participated in the meeting. Stephen Fung Dedicated to AI Erni AIIERI Men's Spring / Summer 2012 Collection Aier Ni, Assistant Chairman and Deputy General Manager Sun Weihui released the 2012 spring and summer brand planning, detailing the origins of corporate brand culture, and stressed that if the brand does not have a strong group Support is just an empty shelf, and Erie Group as a strong group already have the strength to support the brand. Sun always said: "Products" can be harmonious because there are three words in the product, which is just like the brands that Ai Erbi complies with: the consumers are the head of the brand, the suppliers and distributors are the left foot and right foot of the enterprise, No head there is no direction, no foot can not go the road, the three trinity, indispensable. Mishina among them, either party does not say good, this product is not up. The "brand" is the cultural connotation conferred by the brand, which needs sedimentation and needs to be accumulated. Sun's conference report focused on the 2012 Irish men's brand planning, according to the characteristics of the market for an effective advertising plan, brand annual event planning programs to distributors around to provide franchisees strong brand protection. Stephen Fung interpretation of Ai Erni AIERNI men's spring and summer 2012 new series If the brand is a pioneer, then the product and service is a strong foundation for the rear support. Er Yani design director Feng Yanwen at this conference, made the spring and summer 2012, the company for the market changes in the product, store image, service training and other aspects of the reform. He pointed out that Ai Erni adhere to the market-oriented, product as a leader, the quality of the main line, focus on service, efficiency as the center and innovation as the core principle, through the continuous radical to build Ireland as China's first-line men's brand. Director Feng also emphasized that the reform should have a unified goal and a unified implementation. Only by combining the efforts of all the Irish people can the goal be achieved. Aier Ni, vice president of marketing, criminal law on the 2012 Irish men's marketing strategy was released, and the relevant policies and market support and regional development plans made a very specific layout. The total punishment of the entire marketing center is divided into five departments, each department has done a job positioning and requirements, and stressed the need to grasp the latest marketing strategy to enhance the brand's core competitiveness. The order will introduce advanced scanning gun system, customers can easily and accurately order to their satisfaction with the goods. At the end of the new conference, Li Xiaoxiao, IT manager, analyzed the shortcomings of the traditional manual order in the past and described in detail how the mobile order would be realized. Scanned mobile ordering will: high accuracy, there is no intermediate links; statistical analysis of data without waiting; ordering real-time updates; remote login data security; scan entry is simple. August 21, 2011, franchise customers across the country to the company to book the 2012 new men's spring and summer in Ireland. Erni Group executive floor hall music, according to different time, suitable for human emotions, sometimes high-pitched and melodious, based on humanity, to give customers more auditory enjoyment. The exhibition hall design based on the original black and white ash, into a number of new color elements, the exhibition hall a new look. Uphold the spirit of Ireland, unparalleled love will be broadcast throughout the country. In appreciation of all Erni's efforts, Erie Group opened a thank-you dinner at the New Century Grand Hotel Ningbo on the evening of August 22. Attending dinner shows are company employees and customers, their wonderful performance adds a lot of vitality to the dinner. The lucky draw at the dinner even enhanced everyone's interest. This award is based on the IPAD2 generation. There are many fashion prizes, which usher in a climax one after another in a harmonious atmosphere. Finally, I wish all Erni men in the new season have a hundred times the sales of men's harvest.
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