Taiwan Qi Wei was founded in 1977, Qi Wei brand is Taiwan has more than 30 years of fashion brand, there are currently more than 200 stores in Taiwan. It is reported by the international financial business weekly project as the leading brand in the world of women's wear .
Qiwei entered the domestic market in autumn and winter 2006, and another brand of Qiwei Group, Aihui, has been operating in China for three years. By the spring and summer of 2008, the company has set up more than 100 specialty stores and counters in some major cities in China. Has been in Guangzhou, Shanghai, set up a branch, and in Guangzhou set up a large-scale production plants and logistics centers.
First, what is suitable for the crowd to wear: age positioning 30-45 years old, white-collar workers, civil servants, lady and the pursuit of fashion and fashion as the main consumer groups.
The style of the product is concise, generous, fashionable, casual, elegant, subtle, unobtrusive personality but with popular elements, attention to detail processing, combination with the type of goods, different series can be freely up and down with the overall strong.
Second, the main sources of fabric: European fabric 60%, Japan, South Korea fabric 20%, Taiwan fabric 10%, the other 10%.
Third, Qi Wei in the mainland market for what kind of development plan Mainly in the mainland market to join the development, agents as the main access, quarter by quarter to increase stores and counters, plans to complete within three years the layout of major cities in China, so that specialty stores And the number of counters reached 300. The company has set up a direct flagship store in Shanghai and will open a direct flagship store in Beijing.
Pencil Bag,School Bag,Pencil Box
Promotion Gifts Co., Ltd. , http://www.nspromotionalpens.com