Ai Laiyi's joint series is a new work, and Chanel Art Director CHRISTELLE explores the unique charm of urban women.

The most intriguing thing in the fashion world is the International Fashion Week, which has just ended in the previous month. The famous designers from all over the world come to our vision with a new and proud work, and refresh the fashion definition again. A dazzling array of new fashions can't help but think about the distance between everyday dress and cutting-edge fashion. In fact, the fashion big touch seems to be far away in Europe, but it is not beyond our reach. A decision to make urban women have the same high-quality winter items as fashion week, quietly born and will "warm" and "beautify" this winter. The protagonist of the story is the well-known domestic down jacket brand - Ai Lai, and they chose to cooperate with the famous French designer, Lemarié century-old art workshop, CHRISTELLE, who designed and fought the new city co-branded series.

Christelle graduated from the Central Saint Martins College of Art and is the recipient of the 2019 annual award for the ANDAM Grand Prize, one of the most prestigious international fashion awards. She is the artistic director of Chanel's most prestigious Lemarié Centennial Haute Couture Workshop. She was also praised by Lafayette for “very understanding of design work, very wise, and a good passion for fashion”. The unique characteristics of Ailei down jacket and the perfect combination of Christelle's experience in Chanel and high-luxury for more than ten years make the design style of Ailei City series full of high-level customization, without losing the practicality and freedom of everyday wear.

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Figure: Diamond-shaped minimalist design, basic warmth, powerful, chic, floral interior hidden surprise

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Figure: minimalist solid color, exaggerated version, individuality, unrestricted

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Figure: cool bright color, detachable design, 1 multi-use, fashion and creative play

This design of the unique, practical and simple Ai Lai xChristelle urban joint series, naturally, the stars who are keen on fashion. Just after attending New York Fashion Week, Hou Peiyu personally wore a lambskin flight jacket. She has an elegant, gentle and handsome image that fits perfectly with this pilot jacket down jacket.

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Photo: Hou Peijun Street Shooting Blockbusters

Han Xue, who has always appeared in the high-cold goddess, has “put down the high cold” and has served as the warm-up experience of the Ailei brand. The joint-name series of various upper body demonstrations provide urban women with fashionable and exquisite winter wear. textbook.

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Figure: Brand warm experience officer Han Xue style

Ailei has always been committed to encouraging women to constantly try and not stick to a single theme, and find their own fashion style in the process of chasing beauty. In order to make all the girls who like Ailei have the opportunity to be infected by the international designer's fashion taste, Ailei held the offline member experience event in the same period of the Christelle City co-branded series, and they can get the stylist to make the overall modeling and matching. Not the same as yourself. At the same time, we also opened flash image stores in many places across the country, and directly transported the joint series to everyone. Everyone can find the fashion item that suits their style before the winter season.

Ai Lai x CHRISTELLE City Joint Series is the second heavyweight joint name of Ai Lai this winter. This brand with more and more strong sense of presence in winter has once again refreshed the fashion concept of down jacket with wonderful works, from the dynamic vitality of PepsiCo to the atmosphere of urban series. Modern, Ailei constantly seeks breakthroughs in the youthful innovation, always encourages urban women to try new styles and find fun in the ever-changing fashion. What kind of surprises Ailei will bring this winter will make people look forward to it.

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