2012 for China's garment industry, is an important period ushered in the fashion changes. The uncertainties in the consumer markets abroad have brought tremendous inventory pressure to domestic garment enterprises engaged in the export of foreign products. However, even in such a heavy pressure, everyone's enthusiasm for clothing joining unabated. In the face of unlimited wealth business opportunities, how to choose the right brand to join has become a crucial factor. Cases of fashion women today to teach the majority of franchisees how to choose the clothing brand , will let you suddenly!
Example grid brand women's spring 2013 product map
1, shop location and the surrounding environment
Want to shop, then we must do their own city apparel market to do a certain understanding, especially if you intend to shop around the business district counterparts, do a certain survey, to the bottom of my heart. What are the characteristics of the climate? What is the consumption level in your area? What brand of clothing do you intend to open the shop around? What are the major styles? What are the main consumer groups? What kind of clothing can be accepted? What kind of local Style of clothing sell? In these considerations, this time your target brand scope has shrunk to a certain extent, may have produced a few candidate brands, and then you can according to the back of the article mentioned a filter.
2, product popularity
Choose a clothing brand, then the product in the minds of consumers how is particularly important. So you can get the past sales data directly to the brand company, you can also understand from the side, by the mall, the dealer has been operating the brand understand its sales. Second, depending on the brand's positioning and product style, what percentage of people in the area are interested in buying this product? To determine your target customer base is not enough. Thirdly, depends on whether its product pricing is price competitive among similar brands? Fourth, the design style is not consistent with the consumer habits and preferences of local consumers, avoiding the possibility of contradictions and [full of intelligent word replacement] .
3, a reasonable profit margin
Affiliate companies can give you enough profit margins? Look at the surface of the supply discount and replacement rate, is not enough, there are many hidden projects may not be seen. Or let us calculate a rough sum of it. You need to invest about: store rent (may need to pay a one-time rent for three months or six months); shop decoration costs (one-time investment); goods funds (such as 40% discount on the purchase, then the retail value of 100,000 yuan Of the goods, you need to pay 40,000); staff wages; monthly store daily expenses (utilities costs); various taxes and so on. Estimated revenue According to the store where the traffic flow and the surrounding brand sales, the estimated number of sales per day, the best to do both the best and lowest, so as to draw the daily turnover margin.
4, looking for a high success rate of the brand
Must be considered before joining joined the business, is not a financial stability, but also to observe as much as possible to join several stores to see if their business is not as good as the parent company propaganda profit, because usually the total Companies will only be interested to join the franchisee, to see some good performance of the model shop, but it is not allowed, determined to join the franchisee or to run more than a few, Ming investigation to know the real situation.
5, the supply is normal
Even if you are perfect in other areas, but you want the best-selling varieties often out of stock, how your business will be good? Of course, to understand before joining this is still a little difficult. Because if you ask the company's sales staff straight away, they'll be patting you and letting you rest assured that their supplies are very good. The reality is that many small and medium-sized domestic brands now have more or less problems in this regard, this point must have sufficient ideological preparation - even if you choose a mature brand of a certain scale, the same may be this circumstance occurs. However, there is no way not equal to the difficulty. You can get the franchisee's phone number of the brand you are currently trading (or have run) through the company or through various channels and call them directly to get the answer.
6, training and service support
At present, many of our franchisees engaged in the clothing business mostly lack business experience. To ensure the high success rate of business, we strongly need the company's training support. From the image of the store, display guidance, small to the management of goods, the use of promotional tools ...... Mature brand companies in all parts of the franchise should be carved out as a mold, in the image, props, display of goods, clerk services All aspects are unified. To understand how a company management training franchise level, is very simple, see more than a few stores in different regions, the situation is clear at a glance. The last point, in fact, the most important point is the signing of the contract. Joining behavior involves money transactions, as well as the franchisee and the headquarters of the chain of business rights and obligations, so before deciding to join both parties must sign a contract, then the content of the contract is very important, it must be complete, Reasonable and effective contract, so as to ensure that there will be no problems in the future.
Knit Light Fabric, soft with stretch, single jersey, or interlock , pique, mesh, bird-eye, fabric can be solid dyed, yarn dye, printed, jacquard, melange effect, CD yarn designs, fabric composition can be cotton , poly cotton, polyester, cotton rich; CD yarn designs . The fabric mainly for the T shirts, golfer , good for sport wear.
Knit Light Fabric
Knit Fabric,Soft Jersey Knit Fabric,Knitting Interlock Mesh Fabric,Knit Light Fabric
Shaoxing Harbour Textile&Garments Co., Ltd , https://www.sxharbour.com