Peng Liyuan style with fire "exception"

As a link between political and economic circles and the fashion industry, the popularity of local high-end apparel represented by “exceptions” is no exception. Wearing red fashion brands is no longer just a patent of the US President’s wife, Michelle Obama. Just this past weekend, hundreds of millions of Chinese viewers who have stayed in front of televisions have already begun to relish the high-end customers of some local designer brands.

Almost overnight, high-end designers or custom clothing brands including "exceptions" and "uselessness" have become public search terms. Informed sources told a reporter from the "First Financial Daily" yesterday that Mao Jihong, the founder of the "exceptional" brand, had planned to "disappear" for some time, because too many people were looking for him.

As a link between political and economic circles and the fashion industry, the popularity of “exceptional” is no exception, because it represents an entire high-end apparel industry that has already flourished. When the European and American luxury brands “invaded” the Chinese market cake, these “Designed by China” (Chinese design) brands also set aside their own brands.

Industry sources said that because these local brands are lower in price than the international top brands, and their design has a strong personal style, their loyalty is high, including "useless" Marco and another brand " "Yi Ran" designer Wang Yiyang.

These two brands occupy the landmarks of first- and second-tier cities, such as Block A of the Hangzhou Tower. “Exceptions” also entered CITIC Pacific [0.40%] in Shanghai and its headquarters in Taikoo Hui, Guangzhou.

At the beginning of this century, after the “exceptional” formal establishment of the design style, about 5 franchised stores were opened nationwide through franchise operations, and thereafter entered the period of scale expansion. Our reporter has checked on the “exceptional” official website that they now have a total of 94 stores nationwide.

"Exceptions" A franchisee told this reporter that "exception" is the same as most clothing brands, and the model of direct operation and franchise is adopted. Except for the North Sheung Kwong area, other regions are franchiser mode.

According to them, their sales in the two stores in the Yangtze River Delta were more than 20 million yuan last year. This person conservatively estimates that the “exceptional” one-year turnover can reach at least 6.7 billion yuan.

They have a certain amount of assessment for franchisees. “A certain amount will still have higher-level assessments. The headquarters is still relatively strong.” The franchisee said that since 2000, they have become “exceptional”. A regional franchisee, many customers have bought this brand for many years.