Functionality is still the killer of 2013 outdoor apparel brand development

Functionality is still the killer of outdoor clothing. In 2013, major outdoor brands continued to add traditional features such as waterproof, breathable, moisture-absorbing, quick-drying and other traditional features of spring and summer clothing.
Without being affected by the chilly spring weather, people resolutely started their outdoor sports. Outdoor brands introduced new clothes for the spring and summer of 2013, and the outdoor shopping areas of major shopping malls were particularly lively!

Functionality is still the killer of outdoor clothing. In 2013, major outdoor brands continued to add traditional features such as waterproof, breathable, moisture-absorbing, quick-drying and other traditional features of spring and summer clothing.

CARAVA: Preparing Stretch Fabrics for Active Outdoor People

To get rid of the shackles of heavy winter clothes, people have a strong desire to stretch and jump, so carava uses elastic fabrics in spring and summer clothing, and uses fabrics with higher elasticity to meet people's needs.

Pathfinder: Take Nature, Use Nature

The Pathfinder will take its natural course and use natural polar biomimetic technology to continue to use it in its spring/summer 2013 costumes to capture the excellent evolutionary features of natural organisms such as form, structure, quality and function, and apply it to product design.

KingCamp: Extremely lightweight

Outdoor camping equipment well-known brand kingcamp's 2013 spring-summer product highlights the "extremely lightweight" feature, through the use of denfendlight series of functional technology materials, as well as more intelligent and user-friendly details of the design for the spring and summer new products to give "extremely lightweight" features .

Mobigarden: The first combination of light technology and waterproof breathable

The latest spring-summer products in 2013 cover the breathable and lightweight skin garments of Expedition and Lifestyle. This skin garment is based on the traditional domestic skin garments. The combination of lightweight technology and water-proof and breathable creates rainproof, windproof and light ventilation. Features.

Looking at the product characteristics of major outdoor brands in 2013, it can be seen that major outdoor brands have spared no effort in functional research and development. They have achieved good results in fabrics, science and technology, weight, and comfort. More and more ordinary consumers will spring up. Summer clothing selection for outdoor products.

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