Following the February 15 this year, the fashionable leisure man ZuoAn left bank apparel NYSE listed, the pace of its international began to accelerate. Hong Jinshan, executive chairman and chief executive officer of Zuo Fang Garments Co., Ltd., recently told reporters that as the "test-water" phase of internationalization strategy, ZuoAn left bank apparel will attend the famous WHOS NEXT ("Who's Next") exhibition in Paris in September of this year , Focusing on the ZuoAn left bank apparel concept of environmental protection products. In addition, WHOS NEXT exhibition each year will exhibit a number of very representative brand products in a concentrated exhibition area. In order to achieve the best exhibitors, ZuoAn left bank apparel exhibitors for the first time part of the exhibition highlights of the environmentally friendly products submitted to the French side for review. Hong Jinshan said that at the beginning of enterprise development, ZuoAn left bank apparel has been working toward the direction of international brands. The left bank apparel concerned about this show for two years. From the end of last year, the left bank apparel began to contact with the China Association of Designers and submitted relevant information. In the end, ZuoAn left bank apparel passed two rounds of rigorous review. It is understood that this time to the Chinese Designers Association to submit information about 10-20 brands, and ultimately only the left bank of ZuoAn passed the review. "International strategy is inseparable from the domestic market support," Hong Jinshan told reporters, according to ZuoAn left bank apparel previously prospectus, about 35% of funds raised for the direct flagship store opened to 2012 plan to open 50 new. In this listing of the purpose of raising funds, the establishment of direct sales flagship store is a very important one. After the listing of many textile and garment enterprises, the rapid expansion of the terminal channels and the expansion of the marketing network have resulted in doubt as to whether the single-shop efficiency is low and the average income is declining. ZuoAn clothing on the left bank conducted a full research, investigation and analysis of work, the plan can be formulated is quite pragmatic. This year ZuoAn left bank apparel plans to expand 25 new direct flagship store, the first half has opened a new 8. These shops have a single store area of ​​about 200-400 square meters and are mainly distributed in the major shopping districts of second tier cities such as Xiamen, Quanzhou and Kunming. In the second half, with the advent of autumn and winter sales season, will be reopened 16 Direct flagship store. Speeding up the expansion of direct sales flagship stores will help increase the brand awareness of the ZuoAn left bank and occupy the market faster. It will also help agents and franchisees to improve their business performance and speed up their expansion. The second-tier prefecture-level cities are currently the main target cities for ZuoAn's left bank apparel, so the new store plans are also targeted at these major target cities. At present, ZuoAn left bank apparel has a total of 1,200 various types of shops. The next 3-5 years, ZuoAn left bank apparel will speed up the shop speed, plans to open 25 new direct sales flagship store each year. From the total amount of view, a conservative estimate of the next 5 years the total number of ZuoAn left bank apparel stores will reach 2000-2500. From the industrial environment, is now the development of fashion casual men's "spring", the market is not as formal dress and business casual plate as saturated, the real leader brand has not yet formed, the future of industry and individual brands of space for development is still very large , ZuoAn left bank apparel as one of the elements will also be promising.
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