Fashion returns to FILA
On November 27th, 2011, the 56th Golf World Cup successfully closed at the Haikou Golf Resort in Mission Hills. As a hundred-year-old Italian brand FILA, it also set off a fashion trend in the golf arena after the 100th anniversary. The star players from more than 28 countries all landed, including Charl Schwartzel, who just won the US Masters trophy this year, and US Open champion Rory McIlroy. The defending champions of the World Cup, including the Morinari brothers in Italy, and five other Grand Slam champions, are all dressed in FILA custom costumes to represent each other and to compete for honors. In the end, the United States team Lectra won the championship. As the only clothing partner in this FIFA World Cup, FILA launched its latest golf collection.
A century-old dream to create a high-ball dream kingdom
Founded in 1911, FILA Fila is a representative of Italian manufacturing. It has developed tennis, golf, fitness, skiing, mountain climbing, basketball and other series. It has established the position of the world's leading sports brand and is considered as a representative of art and fashion. The model. In the legendary FILA century, the origin of golf has always been talked about. After a global acquisition war, FILA Korea and future assets paid a total of 1.23 billion U.S. dollars to acquire Titleist and FootJoy, the global market leaders in golf. Titleist is the global market leader in golf and has a solid position in the high-performance golf club market. Gao Shili also sells FootJoy branded shoes, gloves and outdoor clothing. FILA has incorporated the fastest growing and most popular golf in Asia into fashion life. In order to show his concern and attention to this activity, John Yang, Vice President of FILA China, paired up with the Australian team to participate in the Pro-AM competition on November 23, and ended the day's game with a good score of -13. At the competition site, whether it is professional players or golf enthusiasts, everyone's enthusiasm and concern for the golf game have witnessed the visual and sensory experience that FILA, which is a perfect combination of fashion and sports, has brought to everyone, and has experienced the charm of sports competition. This coincides with FILA, the century-old legend that created glory and dreams.
Colorful Spring 2012 New Products Released
The new spring and summer golf collections for 2012 were presented in candy colors. It was once again an exclamation of the fashion art displayed by FILA and exquisite design. The abstract rhombus pattern is the main element of the new season. It is widely used in the pure cotton texture cardigan, the pure jacquard fabric long-sleeved T-shirt, the V-neck pure wool vest, the classic POLO shirt, etc., the timeless fashion elements and pink, The orange, ink blue, and emerald greens create a clean, pure visual effect. In addition to the very comfortable pure cotton and pure wool texture, HEALSPO-LM, a waterproof fabric especially for golfers, is also the key product of this season. The two kinds of functional films, such as the single-layer dot matrix film material, are windproof and breathable, and can not only block more than 3,000. Millimetres of water, but also perspiration, coupled with sophisticated mesh lining, makes the lightweight sports jacket ideal for outdoor sportswear. The bright color and neutral color POLO shirt cleverly uses the effect of fashion color contrast, green and brown, red and gray contrast, make people brighten up. The texture of the best PIMA cotton material also gives a soft and smooth feel to the fabric. The tough fabrics blend with the natural color, creating more T-shirts for sportswear. In some details, FILA also exhausted its ingenuity and incorporated more elements of golf, such as cotton stretch satin fabric trousers. There was a golf special metal logo at the lower back and it was designed to prevent items from dropping. Unique bag flap cover; lightweight hooded sweater with mesh lining, pleat design in each part is just right, light and elegant, with a golf metal zipper, to achieve the beauty and use of each other .
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