Clothing brand Septwolves officially enters the sports market

The seven wolves, which have long been the main casual wear suits, will hold a press conference and formally announce their entry into the sporting goods market. This is the latest Quanzhou Sankei News obtained by the Morning Post. Because seven wolves' leading position in the industry, the industry boldly analyzed, after years of brand building, a diversified business model of flexible use of the brand in Quanzhou entered a substantive exploration stage.

According to industry analysts, the current annual sales of sports goods in China have exceeded RMB 158.7 billion, and are growing at an average annual rate of about 30%. The potential for development is huge. Plus, the 2008 Olympic Games is catching up. The golden period of the supplies market, seven wolves entering the sports market should also be optimistic about this opportunity.

In terms of specific operations, Quanzhou's brand has occupied almost half of the domestic brands, and how dislocation competition has long been a hot topic in the industry. When interviewed by the Morning Post reporter, the general manager of Septwolves Sporting Goods Company said: "After trying to explore the market in the past year, the main target market for the Septwolves sports brand is the domestic secondary and tertiary markets."

He disclosed that in the past two years, the senior leaders of the company have started to do preliminary work, continuously inspect the market, reserve human resources, research products, and conduct extensive communications among channel companies. In addition, last year's trial operations have successfully integrated basic resources.

Zhou Shaoxiong, president of Septwolves Industry Co., Ltd. mentioned that the seven wolves used a three-year period to sponsor a series of sports events in order to solve the problem of docking between the brand culture of Seven Wolves and the sports industry and began to enter sports from leisure.

In this regard, Jordan Zhou planning company manager Zhou Yingli believes that seven wolves brand is suitable for sports products. She said that the extension of the brand depends on whether it is related to the original industry and whether the new market is close to the original personality of the brand. Seven wolves themselves represent the spirit of "wolf" and the personality of sports. The brand foundation is better.

Industry insiders mentioned that there is a great correlation between the extension of clothing and sports products, but the extension of brands is not as good as possible. How to manage scientifically is very important. At present, the brand extension is too different from the original culture, or the brand extension line is too long, and there are many examples of overdraft of the original brand assets. For example, Crocodile, Playboy, and Pierre Cardin are not doing well. So how to manage the extension of the brand is a test for seven wolves!"

Regarding the competition caused by this incident, Peak Group Planning Manager Huang Zhongfei analyzed that the entry of seven wolves into the sporting goods market will not immediately bring much impact to the existing sports brands such as Peak, because the market is very large and there are many brands now. Good work remains to be seen.