The wonder of the JOHNWHITE brand to create a footwear empire
JohnWhite is a famous British brand with a history of nearly one hundred years. It has a long history in Europe and its history can be traced back to the first world war... In 1960, John White Footwear Company has become the largest men's shoe manufacturer in the UK.
Today, JohnWhite has owned the world's top factory. The existing 8 factories, 3 in Italy and 5 in Portugal. Superb craftsmanship, fine texture, superior leather gave birth to a famous brand known as Europe and the world, John White.
JohnWhite brand founder creates the miracle of the footwear empire! The earliest industrial revolution in the United Kingdom, with a long history, gave JohnWhite a deep cultural heritage - noble and elegant. The brand positioning of "international high-end men's shoes" has enabled John White to focus on the research of high-grade men's shoes. The dignity of the target consumer group and the pursuit of elegance provide the brand with more room for development. In a world full of sentimental and rational contradictions, John White has created a free space for successful men seeking self-worth.
In 2004, for John White, the market strategy was advanced to China. Zesheng Economic & Trade Co., Ltd. introduced the brand for the first time in China, and began to blend in with the Chinese market based on the positioning of John White's original high-end men's shoes. Although the classic design, exquisite hand-crafting, and scientific and technological heritage have jointly proved the strength of the brand, there are many differences between the Chinese market and the European market, and the adjustment of the product structure is imminent. Therefore, it took John White a full year and a half to concentrate on the analysis and adjustment of the product structure and meet the needs of the domestic market with new product structures.
John White, who has been working in low-profile fashion for nearly two years, has entered the domestic market and settled in first-class shopping malls such as Beijing Lufthansa and Dorset, but the market has not yet further expanded. At 2005 CHIC, John White was well received by many domestic shopping malls and people in the industry, but the development of the market has also kept a low profile due to product adjustments. This year, John White, with the support of the UK headquarters, once again joined hands with the China International Clothing & Accessories Expo. In 2006 CHIC, a higher professional platform, John White's market strategy will undergo a major transformation this year. With the product adjustment in place, the market will rapidly expand to a class of cities across the country.
For international high-end footwear brands, starting time in the country is later than clothing. The high-end design and technical content of international high-end footwear brands are rare in China. JohnWhite is an international design team formed by international designers from London, Paris, Milan and Other world fashion capitals. It adjusts design ideas in response to different market needs in different parts of the world and selects the most suitable for different markets. design team. As a result, John White's products have achieved regional and differentiated designs.
The well-designed design process, coupled with sophisticated material selection and superb craftsmanship, has attracted many consumers from all over the world. Although John White's men's shoes are the world's top men's shoes in terms of quality, style, and craftsmanship, they have a very cost-effective pricing strategy and therefore have loyal customers in every corner of the world.
While John White increased its investment in product design and R&D, the innovative concept implements all processes for product design and production. JohnWhite will have a complete set of key recommendations every season. The "Super Flexible Business Series" launched in 2006 is suitable for the dress code of successful people on various occasions. This series of products emphasizes the comfort of wearing. Embossed soft leather, cushioned insole, hand stitching for added comfort. In addition, the special design of this series of considerate care is also a highlight of this winter, such as the insole cushion with cleaning and sterilization, suture needle eye is a special treatment of silicone gel to prevent water from the needle eye into the shoes The most important thing is that the rubber of the sole is very high in purity, and special gel material is added so that the entire shoe can be easily bent or even folded, and the wear resistance and flexibility of the shoe are enhanced, and at the same time, it can be non-slip.
In addition to the careful design, John White also has a lot of work on the material. The leather with embossed cracks, the matte-textured leather, and the special leather lines that combine fineness with roughness show his beauty and modernity. The inner lining of the shoes is made of special leather. The inner lining is made of a one-year-old sheep skin that has just been sheared. It is characterized by its thin, soft and delicate lining. Even if you don't wear socks, let your skin directly touch the shoe lining. Also feel comfortable and warm.
JohnWhite men's shoes are noble, elegant and extraordinary, and have been favored by many domestic successful men. It is believed that in the European prestigious John White, with its own comprehensive strength, will add a few exciting for the domestic high-end men's shoes brand.
Today, JohnWhite has owned the world's top factory. The existing 8 factories, 3 in Italy and 5 in Portugal. Superb craftsmanship, fine texture, superior leather gave birth to a famous brand known as Europe and the world, John White.
JohnWhite brand founder creates the miracle of the footwear empire! The earliest industrial revolution in the United Kingdom, with a long history, gave JohnWhite a deep cultural heritage - noble and elegant. The brand positioning of "international high-end men's shoes" has enabled John White to focus on the research of high-grade men's shoes. The dignity of the target consumer group and the pursuit of elegance provide the brand with more room for development. In a world full of sentimental and rational contradictions, John White has created a free space for successful men seeking self-worth.
In 2004, for John White, the market strategy was advanced to China. Zesheng Economic & Trade Co., Ltd. introduced the brand for the first time in China, and began to blend in with the Chinese market based on the positioning of John White's original high-end men's shoes. Although the classic design, exquisite hand-crafting, and scientific and technological heritage have jointly proved the strength of the brand, there are many differences between the Chinese market and the European market, and the adjustment of the product structure is imminent. Therefore, it took John White a full year and a half to concentrate on the analysis and adjustment of the product structure and meet the needs of the domestic market with new product structures.
John White, who has been working in low-profile fashion for nearly two years, has entered the domestic market and settled in first-class shopping malls such as Beijing Lufthansa and Dorset, but the market has not yet further expanded. At 2005 CHIC, John White was well received by many domestic shopping malls and people in the industry, but the development of the market has also kept a low profile due to product adjustments. This year, John White, with the support of the UK headquarters, once again joined hands with the China International Clothing & Accessories Expo. In 2006 CHIC, a higher professional platform, John White's market strategy will undergo a major transformation this year. With the product adjustment in place, the market will rapidly expand to a class of cities across the country.
For international high-end footwear brands, starting time in the country is later than clothing. The high-end design and technical content of international high-end footwear brands are rare in China. JohnWhite is an international design team formed by international designers from London, Paris, Milan and Other world fashion capitals. It adjusts design ideas in response to different market needs in different parts of the world and selects the most suitable for different markets. design team. As a result, John White's products have achieved regional and differentiated designs.
The well-designed design process, coupled with sophisticated material selection and superb craftsmanship, has attracted many consumers from all over the world. Although John White's men's shoes are the world's top men's shoes in terms of quality, style, and craftsmanship, they have a very cost-effective pricing strategy and therefore have loyal customers in every corner of the world.
While John White increased its investment in product design and R&D, the innovative concept implements all processes for product design and production. JohnWhite will have a complete set of key recommendations every season. The "Super Flexible Business Series" launched in 2006 is suitable for the dress code of successful people on various occasions. This series of products emphasizes the comfort of wearing. Embossed soft leather, cushioned insole, hand stitching for added comfort. In addition, the special design of this series of considerate care is also a highlight of this winter, such as the insole cushion with cleaning and sterilization, suture needle eye is a special treatment of silicone gel to prevent water from the needle eye into the shoes The most important thing is that the rubber of the sole is very high in purity, and special gel material is added so that the entire shoe can be easily bent or even folded, and the wear resistance and flexibility of the shoe are enhanced, and at the same time, it can be non-slip.
In addition to the careful design, John White also has a lot of work on the material. The leather with embossed cracks, the matte-textured leather, and the special leather lines that combine fineness with roughness show his beauty and modernity. The inner lining of the shoes is made of special leather. The inner lining is made of a one-year-old sheep skin that has just been sheared. It is characterized by its thin, soft and delicate lining. Even if you don't wear socks, let your skin directly touch the shoe lining. Also feel comfortable and warm.
JohnWhite men's shoes are noble, elegant and extraordinary, and have been favored by many domestic successful men. It is believed that in the European prestigious John White, with its own comprehensive strength, will add a few exciting for the domestic high-end men's shoes brand.
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