The cold air that has recently begun to fall is indeed a heart-warming good news for many business households in Hengshanqiao cashmere sweater city.
"Not only the air is fresh, but our biggest group of 'fog and haze' may be able to drive away." Song Zuqing, owner of the Hengshan Bridge cashmere city, told reporters that the temperature has not dropped so that this year's sales of cashmere sweaters have decreased compared to last year. At least 30%, plus the rise in raw materials such as cashmere this year, "business is getting harder and harder."
In October of last year, it was a very lively cashmere sweater business. This year, in December, it was still tepid.
Song Zuqing has already done cashmere sweater business for 20 years. Even if he is an old business owner, he does not understand how to look at this year's market.
"Cashmere sweaters began to appear on the market in late October. From November onwards, at least three more months could be linked to 'Wang'. Song Zuqing said that at this time in previous years, he and his wife were always busy until 10:00pm. , "We must organize a large number of orders and customer data every day." But this year, the temperature has been falling, and it is already December. Every day, guests who come to the store to customize cashmere sweaters cannot become "climate" in twos and threes.
This is not the case of Song Zuqing.
"Cashmere sweater business, has always been 'by the day to eat', the temperature does not fall to a certain stage, most people do not want to come to customize the cashmere sweater. After all, the price of this thing is more expensive than the ordinary sweater." Another business owner of Hengshanqiao cashmere sweater city admitted that sales this year have fallen by more than 30% from the same period of previous years. “Even if the cold air comes, I don’t know how much I can drop. It’s only 30%. Even better."
However, in Song Zuqing's view, today's business is difficult to do, obviously not only a factor of the weather.
"The competition is getting more and more intense." Song Zuqing said that before the winter, people in Changzhou, Jiangyin, Wuxi, and even Shanghai drove to the Hengshan Bridge to shake their cashmere sweaters, which could be started three or four years ago. With the improvement of living standards of the residents, the market demand for cashmere sweaters has also increased dramatically. A correspondingly large number of small-scale cashmere sweater processing points have also been opened in Changwu City. “Now that you are visiting all the mature districts in the city, you can see which ones are nearby. There is no store that shakes cashmere sweaters?†In addition to the surge in online spending, although Song Zuqing is not willing to admit it plainly, these stores can indeed divert a considerable portion of consumer groups.
Despite rising raw materials, most business households are reluctant to see the finished cashmere sweater (line) go up.
Perhaps because this year's "unfavorable market" and fierce competition in the industry, even if the price of raw materials such as cashmere rose sharply, most business households are reluctant to see the finished products cashmere sweaters and cashmere sweaters.
“August and September each year is a time period when the domestic cashmere price fluctuates greatly. In recent years, the market demand for cashmere sweaters is relatively large. Every August or September, new cashmere has not yet been acquired, but the old cashmere in stocks has already Insufficient.†Song Zuqing said that in the past few years, during this time period, the cashmere price increase ranged from 3 to 50,000 yuan/ton; however, the price of cashmere this year has increased by 780,000 yuan/ton from last year. If the prices of this year's finished cashmere and cashmere sweaters are adjusted according to this rate of increase, then this winter, the price per kilogram of cashmere will increase by at least 40 yuan."
However, Song Zuqing does not worry about the price this year. He has been operating a "big family" for many years like him. There is a certain number of woollen threads in the shop. Generally, he must book one year at the beginning of the year or at the end of the previous year. Or the amount of the next year.
Some small processing sites are not as calm as Song Zuqing. “If you are a small business owner, it is not possible to book a one-year amount of wool at one time. If you don’t have such a large amount of capital, it’s too risky because of the risk.†Zhongliang Family The owner of the cashmere sweater processing shop introduced that the best selling cashmere thread in the store had risen by nearly 30 yuan/kg, but the price she sold to her customers was still at 800 yuan/kg. price."
The price of finished cashmere sweaters was introduced by most business households. Women's cashmere sweaters made of single cashmere yarns were kept at prices of 400 to 500 yuan, and those for double-stranded goods were at 700 yuan. Not much, even if it rises, it is also an increase in labor costs."
As for the next year, these business households can not hold back the pressure of rising costs, it is difficult to say. Hengshangqiao cashmere business operators frankly, in recent years by the sharp rise in the price of mutton, some farmers on the enthusiasm of sheep breeding Decrease, "When the new cashmere is acquired in March and April of next year, the price will not rise anymore, and nobody can tell."
There are more and more consumers who wear them and go. The store that shakes cashmere sweaters simply sells finished cashmere sweaters.
Seven or eight years ago, most consumers still bought the line to process in the store. “However, starting from 3 years ago, most of them bought the line directly from the store and sent it to the factory for processing.†Song Zuqing told reporters This year, the market has changed again. "A lot of young people are reluctant to wait until the next 10 days to get a good shake. They are satisfied in the store and go straight away." Song Zuqing said that such consumers accounted for 70% of the store's consumer group.
To this end, Song Zuqing simply sold a finished cashmere sweater. “This year, I have more than twenty or thirty models in my shop, and the inventory of finished cashmere sweaters is also a lot more.†It is reported that not only the cashmere business operators Gradually changed the business strategy, even the processing point in the community, now also increased the inventory of finished cashmere sweater, not only more diverse styles, higher and higher grades, many processing shops and even sold cashmere coats and cashmere coats. Some processing shop owners frankly stated that once they had to worry about finding workers, the profits of some high-end finished cashmere sweaters were even higher. “A cashmere coat is fashionable, and at least a thousand yuan or more is required.†( Ma Jingwen Zhu Yishe)
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