[China Glass Network] Corporate websites basically have their own exclusive products. As long as you locate the keywords and do a good job in website optimization, it is relatively easy to get a good ranking. So how do specific work take place?
First, the overall layout of the website is reasonable, and the appearance is more practical.
Websites don't overly pursue visual effects and are flooded with images, flash, and js code. The corporate website itself is mainly focused on practicality. The effect of flooding a large number of flash and js code does not have any benefit to the search engine. It affects the distribution of keyword keywords. You should know that the search engine is more sensitive to text. high. In the early stage of website design, we must fully consider this point. From the design of the renderings to the production of the pages, we follow certain website optimization principles, so as to ensure the basic framework of the website is reasonable and lay the foundation for the next step.
Second, the website title, keywords, description of the determination
There are two main aspects here:
(1) Homepage of the website:
Corporate websites mostly use the company name as the title, which is fine, but there are some small tips in the process of setting up. For example, a website company we created is called "Shijiazhuang Langyi Technology Co., Ltd.", which is dedicated to cameras and related products. It is named after the company. When searching, the website will basically get a good ranking. The former is also very easy, but this undoubtedly narrows the search scope of the website. If so, the title reads: "Degara, embedded, infrared ball, infrared camera, video server -******** technology limited "Company", a simple and clear overview of the company's products, while expanding the scope of the site search.
The setting of keywords should reflect the main content of the company's website and the main product content. This is no longer to be said.
The description part is a narrative of the title and keywords. The content is concise and can be used to break up the keywords to form some long tail words.
(2) The setting of the title, keyword and description of the website column should also follow certain principles. This column is mainly used to reflect the main content of this column. Keywords can push some keywords with small homepage density or some long tails. Keywords, do not speculate the page and the title of the home page, keywords, descriptions, so that other pages of the site will not be included.
Third, the website keyword density
Due to the relatively simple structure of the website, the keyword density is more convenient to do. As long as you pay attention to the application of the text and the writing of the alt tag, you can generally control it within the range of 2%~~8%. Key keywords are seriously insufficient, or beyond the scope is not conducive to the optimization of the website. For details, please refer to: Common Methods for Improving Website Keyword Density
Fourth, the website optimization work
The general statement used here is "original is king, outer chain is emperor". The above three points are the preparatory work for website optimization, which is the basis. The specific optimization work is only for the analysis of corporate websites.
(1) The website should be updated regularly and in real time.
The waste of the corporate website is exactly here. After the website is completed, no one is responsible for updating the content. There is no content update in one month, half a year or even one year, so that the ranking of the website cannot be guaranteed. Even if you are not responsible for the person, you must ensure that the website has some updates during the week.
(2) Publish classified information, increase the external chain. It is well known that the external chain plays an important role in the website. Although the enterprise website optimization is relatively good, but in the long run, as well as the fierce competition of the peers, it is necessary to consolidate the good rankings. Do some external chain work, such as going to some big classified information website to collect, 58 and so on to release information, so it doesn't take much trouble, it will bring results!
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