On April 27, 2010, Ordos made a significant move by opening its first clothing store at Beijing Zhongyou Department Store. Located on the third floor in the boutique area of the mall, this new retail space showcases the brand’s elegant storefront, exquisite spring-summer collections, and the fresh identity of Erdos. It offers a stylish escape for those seeking a touch of sophistication and elegance.
The store's design reflects the essence of Ordos, drawing inspiration from cashmere and incorporating high-quality materials like wood and lacquer. Collaborating with renowned luxury designer Jeanne Munbi, the space blends global creativity with the brand’s traditional values. The atmosphere is calm yet luxurious, capturing the natural texture of silk and the refined breath of cashmere.
The visual identity of the new store features a striking background wall that symbolizes the brand’s evolution and growth. Display tables shaped like lambs and carefully crafted cashmere pieces add a unique artistic touch, enhancing the overall fashion rhythm. Every detail, from the textures to the colors, tells a story of elegance and refinement.
In addition to the store’s aesthetic appeal, the 2010 spring-summer collection was introduced by international fashion director Gilles Dufour, former Art Director of Chanel. His designs brought a fresh and vibrant energy to the brand, featuring classic cashmere knits, tailored shirts, and elegant silk dresses. The collection also included trench coats, suit jackets, skirts, and cropped trousers, all designed to highlight the brand’s sophisticated style.
Notable series such as Alice, Flowers, Print, and Tianma were showcased, blending international trends with Ordos’ classic elegance. The campaign was further elevated by supermodel Liu Wen, who embodied the brand’s vision of modern luxury and timeless beauty.
On October 31, 2009, Ordos announced its ambition to transform from a cashmere brand into a full-fledged cashmere fashion brand. This shift marked a major step in the company’s strategic development, aiming to redefine its position in both the cashmere and fashion industries.
With its premium materials, timeless design, and attention to detail, Ordos continues to set the standard in the Chinese fashion landscape. The new Beijing Zhongyou Department Store location represents a bold and confident move forward, reinforcing the brand’s commitment to innovation and elegance.
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