On April 27, 2010, Ordos made a significant move by opening its first clothing store at Beijing Zhongyou Department Store. Located on the third floor in the boutique area, this new retail space showcases the brand's elegant image and introduces exclusive spring-summer collections. The newly launched Erdos brand promises to deliver a refined shopping experience that blends sophistication with modern style.
The store’s design reflects the essence of Ordos, drawing inspiration from cashmere and incorporating premium materials like wood and lacquer. Collaborating with global luxury expert Jeanne Munbi, the space was reimagined to embody the spirit of Ordos—elegant, timeless, and full of character. The interior features a striking visual identity, with displays and fixtures that highlight the softness of cashmere and the natural texture of silk. Every detail is crafted to create an atmosphere of quiet luxury, offering shoppers a moment of serenity amid the city's hustle.
In addition to the store's aesthetic appeal, the 2010 spring-summer collection was introduced by renowned fashion designer Gilles Dufour, former Art Director at Chanel. His vision brought a fresh perspective to the brand, blending classic cashmere knits with contemporary styles. From elegant silk dresses to tailored suit jackets and stylish cropped trousers, the collection captured the essence of modern femininity.
Notable series such as the Alice, Flower, Print, and Tianma lines were showcased, each reflecting a unique interpretation of elegance and artistry. International supermodel Liu Wen also appeared in the brand’s campaign, adding a touch of global glamour to the Ordos experience.
This new store marked a key milestone in Ordos' strategic shift from a traditional cashmere brand to a full-fledged cashmere fashion brand. By focusing on product innovation, channel expansion, and brand promotion, Ordos aims to redefine the standards of cashmere fashion in China and beyond.
With its commitment to quality, timeless design, and attention to detail, Ordos continues to set the pace in the cashmere industry. This new retail space not only represents a step forward in the brand’s evolution but also offers customers a glimpse into the future of fashion.
This dining table not only integrates the convenience of a trolley, but also integrates the practicality of a dining table, allowing you to enjoy the pleasure of delicious food while enjoying the natural beauty.
Made of lightweight materials, the multifunctional trolley dining table is lightweight and easy to carry. Whether it is family camping, beach picnics or park breaks, it can be easily carried to meet your dining needs anytime and anywhere. Its unique folding design maximizes the use of space. It is compact and does not take up space when stored, making it convenient for you to store and carry.
The waterproof and anti-fouling surface treatment allows the multifunctional trolley dining table to stay clean and tidy in outdoor environments. Whether it's a sudden drizzle or an unexpected spilled drink, it can be easily handled without affecting your dining experience. At the same time, the stable support structure ensures that the dining table remains stable and does not shake when carrying food and tableware, giving you more peace of mind.
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