On May 30, Simon Collins, Dean of the Fashion Institute of the Parsons School of Design in New York, the top art and design school in the world, visited Shulang Company's headquarters in China. Shu Lang, chairman of Shu Lun, created by Mr. Shu Lun, was highly appraised by Mr. Simon, who saw it at a glance. Nearly 15 media reporters from all over China asked Mr. Simon some of the deep-seated problems in the Chinese apparel industry. His professionalism and wisdom let everyone be impressed.
After visiting Shulang Company, Dean Simon could not suppress the pleasant surprise: "After coming to Shurang, I noticed a different situation because I had been to more than 200 large and small companies such as Ningbo and Hong Kong before that Enterprise, which also saw some design departments and space, but not so beautiful as the Schumer space, and there are so many designers at work. A fashion company's innovative genes and the key lies in the operation of the design department, so I think Scholanger's focus on design and R & D will surely lead the company to a more remarkable level. "For Chinese companies that want the brand to go international, Simon Dean first proposed to establish an international thinking to forget that he is a Chinese Brand, to use the international point of view to think about brand development. The second is to know where the products are promoted or consumed because the brand is successful and can do well in China but that does not mean it can be great elsewhere in the world because consumers in different regions will have A big difference, you need to understand the local market in depth, then there is to have their own design genes, coupled with international thinking, these aspects can be combined to make an international brand. This coincides with the open-mindedness and international perspective advocated by Mr. Wu Jianmin, president of ShuLun. His beard believes that the real design language should be universal and global, so as to accommodate the impact of different cultures, Into the world of language interpretation of fashion, we can understand the language to do the design, in order to make "one size fits all" of global products.
During the exchange, Dean Simon shared with Parsons the idea of ​​how to establish a school, how to cultivate outstanding design talents, how to integrate fashion design with the market, the "short" and "long" theories of Chinese designers, internationalization of talents, Training design talent will reflect on the heart, there is no historical burden of fashion designer unlimited potential for innovation so that the presence of people appreciate the height and depth of the master.
Speaking of a legendary career, Dean Simon mentioned that he had been to London, New York, Milan, Hong Kong and other places to design, 29-year-old Italian company as the design director of the most memorable experience, he fell into a treasure, He has a lot of design inspiration with a very rich product portfolio and a glorious history. In addition, what he calls a very exciting and very special career high ground is how he understands how to make international brand rules and methods. In the past five or six years, he Parsons School of Design as a top international brand, this is his very impressive moment. This time with the bearded Beauchamp meeting will make him unforgettable, he saw from the bearded body vision and global thinking Shulang ahead, with the future of the international brand made unlimited possibilities and potential. With her bright credentials and perseverance, Miss Wu Meixuan, daughter of Shulan, succeeded in obtaining Parsons, an ideal institution. She is about to embrace Parsons' unique teaching methods and concepts together with outstanding talents from all over the world. In order to realize the dream of fashion design A big step has been taken.
It is reported that Mr. Simon engaged in fashion design professional for more than 20 years, is Nike, Zegna, Ralph Lauren, Fila and many other world-renowned brand design director and creative director. Founded in 1896, Parsons is the world's top design institutes, ranking first in the world's fashion design colleges and universities, has trained countless celebrities in the world, Gucci incumbent chief designer Tom Ford, Donna Karan, Yohji Yamamoto, Louis Vuitton injection Marc Jacobs, the new dynamic fashion puck, and Steve Meisel, the world's most famous photographer, all graduate from the school. Parsons thinks China will become their important partner in the future. This year Paris School was officially launched. Parsons plans to launch Parsons China Institute in the future and set up a studio in Shanghai to welcome Chinese students who love to design to study and further study. .
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