On April 25th, Portbonway Apparel and its brand new summer products were unveiled on the 2020 Guangdong Fashion Week Special Edition Cloud, through China.com , Huashu TV, Youku, PPTV, Bilibili, regular live broadcast, watermelon video, Global simultaneous live broadcasts on platforms such as Sina Live and Goods Reading attracted 1,385,400 viewers to watch together!
Activate fashion and activate industry! From April 18th to 26th, 2020, the special edition of 2020 Guangdong Fashion Week, hosted by the Guangdong Apparel Industry Association and the Guangdong Fashion Designers Association, will meet with the national and global apparel colleagues.
According to the organizer, although the form of meeting has changed, the original intention of the Guangdong Fashion Week Organizing Committee to promote the development of the industry remains unchanged! With the acceleration of the construction of the Guangdong-Hong Kong-Macao Greater Bay Area, Guangdong has ushered in an important opportunity to shape new advantages in the industry, and creating a "fashion bay area" has become a new consensus for development. Beginning in 2002, after 25 sessions of Guangdong Fashion Week, it is committed to promoting apparel companies to increase variety, improve quality, create brands, and cultivate new competitive advantages in Guangdong's apparel industry. It has become a powerful engine for industrial transformation and upgrading!
Under the epidemic, fashion activation has unlimited possibilities! The special edition of Guangdong Fashion Week will consist of three parts: the Guangdong Fashion Conference Cloud Series, the show activation-new product launch series, and the live broadcast goods-virtual show series.
This conference is a sports street series focusing on young fashion sports, fashionable street tooling, functional outdoor as the main line, and focusing on the integration of fabric and design aesthetics. On the runway in Changman, the most popular color of the season is the base color, the models wearing the new products of BONGWER's brands are dynamic and vibrant: striking large letter prints, the most popular chrysanthemum elements, and the use of bold orange and fluorescent colors The embellishment of other colors strongly reflects the trend of the scene atmosphere. The splicing and contrasting colors present a strong visual impact one after another. Each new product uses superb craftsmanship to intuitively and vividly show the young people's fashion style, setting off the young people's uninhibited fashion trend attitude.
The brands BONGWER and L2 of Portbourne Fashion were founded in 201O. They are dominated by urban fashion, light luxury and casual style, and the OFFwearer brand is dominated by fashionable young fashion styles. In the course of original research and development, continuous innovation and improvement have made the three brand styles unique in the apparel field.
All along, the brand adheres to the original intention of "discovering fashion, creating fashion and spreading fashion". It has always inherited the latest international fashion trends and combined with the domestic market demand, focused on customer needs, and insisted on innovation for the sake of showing its unique design style. Over the years, Portbonway Group has cultivated many design elites and R & D rookies, allowing design elites in the apparel industry to open and inclusive development platforms on Portbonway, show different fashion styles, and create a brand value widely recognized and respected in the industry. .
Although the current market is fluctuated by the macro environment, Portbonway has been advancing against the trend of development, firmly sticking to the forefront of the fashion trend, investing more research and development costs in the fashion field, and insisting on self-original style research and development Direction, perceive and think about the inspiration of creation, focusing on enhancing the original style that is in line with popular elements.
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