Interpretation of fashion, innovation trend JACK & JONES Nordic style fun guide

Born in 1990, JACK & JONES is one of the major brands of Denmark's BESTSELLER Group (Zhizhi Fashion). Following the opening of the first boutique in Trondheim, Norway, in 1991, JACK & JONES gradually set off a wave of European-style menswear around the world. In 1996, BESTSELLER Group (Zhizhi Fashion) entered China. In March 2000, JACK & JONES brand officially entered China.

BESTSELLER Group (Zhizhi Fashion) Denmark Headquarters

JACK & JONES is a melting pot of regional urban style and international inspiration. It is dedicated to interpreting fashion, innovating the trend, and pursuing the brand concept of "making fashion polished by the wearer's personality". JACK & JONES presents contemporary trends with high-quality fabrics. It has a diverse series and rich single products, including a main line series and JACK & JONES NEXT joint cross-border product lines. The main line series are divided into SMART series, CASUAL series, CORE series, JEANS INTELLIGENCE series, IP co-branded series, and accessories series. Outside the main line, the JACK & JONES NEXT joint cross-border product line is committed to continuously drawing inspiration from fashion, culture, art and other fields, using joint cross-border and product creative methods to reshape the expression of clothing and lead the vanguard trend.

The SMART series is a seamless fusion of high-quality, handmade skills and selected fabrics. It combines the neatness of formal dressing and the vividness of fashion. It is a modern interpretation of elegant style and classicism. It is also a classic and timeless new modern world. Continued, the dress code of the urban workplace. Everything is just for the achievement of neat and stylish business exquisite life.

The CASUAL series collides fashion with street style, breaks the border between formal and casual, and has diversified design concepts and keen trend insights. It combines Nordic minimalist style and Asian trend culture to release youthful vitality and achieve a relaxed and confident trend pioneer.

The CORE series ingeniously combines clean lines, simple silhouettes and technical fabrics to ensure a balance between fashion and functionality, surpassing sports attributes, and more futuristic attitude. As a cutting-edge trendy fashion, this series has become an example of urban cool sports.

The JEANS INTELLIGENCE collection is a pioneer in denim. This series continues to innovate in style and fabric development. Through professional tailoring, high-quality fabrics, and fine washing processes, it interprets the highest quality high-quality denim culture. The JEANS INTELLIGENCE series satisfies the infinite pursuit and imagination of Zhining men for denim. On the basis of this series, JACK & JONES also launched a high-end Italian denim series, selected Italian superb craft fabrics, and cooperated with CANDIANI's top Italian denim fabric suppliers to bring customers a genuine Italian-style wearing experience. CANDIANI Italy's top supplier of denim fabrics was founded in 1938 and is headquartered in the TICINO Nature Reserve around Milan, Italy. It focuses on the research and development and environmental production of denim fabrics, and continuously improves environmental protection and technology in the heritage of the brand. .

The JACK & JONES IP joint series includes MARVEL officially authorized JACK & JONES Marvel collaboration series, DISNEY officially authorized JACK & JONES Donald Duck collaboration limited series, JACK & JONES & Jean-Michel in tribute to the legendary street artist Jean-Michel Basquiat Basquiat art series, JACK & JONES limited edition official authorized product series of European giants.

In addition to the main line series, JACK & JONES NEXT co-branded cross-border product line has released two cooperation series. At the same time, it continues to advance in the process of exploration, never stop, seeking the next great cooperation, the next pioneering design, The next epidemic is currently. At present, JACK & JONES has collaborated with the famous fashion designer ASTRID ANDERSEN to launch the JACK & JONES joint collection. JACK & JONES also worked with Moschino creative director, top designer, and pop culture creator JEREMY SCOTT to reinterpret the classic icon of the 90s trend "GOOD LUCK TROLLS" with good fun and extreme creativity. On the 60th anniversary of the birth of the good luck troll, the Nordic genes based on JACK & JONES re-interpreted and paid tribute to the golden age of culture. With a personality attitude of "DARE TO BE TROLLS", it showed the true nature of the man.

JACK & JONES and ASTRID ANDERSEN joint series

JACK & JONES and JEREMY SCOTT joint series

As of 2019, JACK & JONES has stores in more than 20 countries and regions around the world, and has more than 2,100 stores in China. JACK & JONES's new Nordic style store has been fully upgraded to create a store 6.0 project. Based on the cool, simple and elegant Nordic style, it combines tough, modern and modern urban texture. The interior decoration of the store is simple and design-oriented Nordic furniture, with natural wood space design, creating a relaxed and free shopping atmosphere. Artificial intelligence interaction systems such as face recognition and magic mirror fittings seamlessly connect fashion with young lifestyles, breaking a single shopping model; more humanized fitting areas, private custom areas and other spaces bring more comfort and convenience to customers. Personalized consumer experience. As an important part of JACK & JONES products, the denim series has an exclusive display area in the new Nordic style store. The exclusive denim three-dimensional display area shows the fine cuts of JACK & JONES denim products, high-quality fabrics and natural washing effects.

Following the exclusive design concept of “one city, one store”, JACK & JONES further builds the ULTRA ultimate fashion store, which is based on the fashionable Nordic style and creates a trendy space with a modern urban feel. Through the cross-border co-branded debut, unique elements of the city's humanities, and custom-made workshops of Trolltech, it has created a socially concentrated place for urban hipsters, becoming the only city concept store in the world, and injecting fresh vitality into the city.

JACK & JONES's Danish BESTSELLER Group (Zhizhi Fashion) focuses not only on leading the fashion trend, but also on local public welfare. The Zhizhi Foundation cooperates with the Office of the Leading Group for Poverty Alleviation and Development of the State Council of China, with the goal of reducing child poverty and supporting the comprehensive development of rural areas in poor areas of China. At the end of 2012, China agreed to start a dialogue on the possibility and implementation of a pilot project for poverty alleviation in Hubei Province. The Zhizhi Foundation has previously launched a whole village development project with the Ministry of Foreign Affairs of China in Yunnan Province, and is currently cooperating with Gansu Province on the whole village development project. On November 28, 2013, the Zhizhi Foundation and the Zhizhi Fashion Group China Company launched a cooperation project called “Pilot Project for Poverty Alleviation and Comprehensive Development of Children in Poor Areas of China”. The project was carried out in 80 villages in Hubei Province from January 2014 to December 2016. It involves relevant government departments from the village level to the provincial level and is coordinated by the Foreign Project Management Center under the Office of the Leading Group for Poverty Alleviation and Development of the State Council.

About JACK & JONES

Born in 1990, JACK & JONES is one of the major brands of the Danish BESTSELLER Group. JACK & JONES is dedicated to interpreting fashion, innovating trends, and pursuing the brand concept of "making sophisticated fashions become the expression of the wearer's personality", presenting contemporary trends with high-quality fabrics, and possessing diverse series and rich single products. Following the opening of the first boutique in Trondheim, Norway in 1991, JACK & JONES is gradually setting off a wave of European-style menswear around the world. In March 2000, JACK & JONES officially entered China, and currently has more than 2,100 stores in mainland China.

About BESTSELLER

The BESTSELLER Group (Zhizhi Fashion) was founded in Denmark in 1975 by Merete Bech Povlsen and Troels Holch Povlsen. In 1996, BESTSELLER Group (Zhizhi Fashion) entered China. As of 2019, the BESTSELLER Group (Zhizhi Fashion) has more than 2,700 chain stores in 38 markets around the world, and its products are displayed in more than 15,000 department stores and brand collection stores, of which more than 7,000 have been opened in more than 500 cities in China Stores, becoming one of the leading fashion retailers in the Chinese market.

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