1. Search engine marketing Search engine marketing is divided into two types: SEO and PPCSEO, namely search engine optimization, are valuable through the structure of the website (internal link structure, physical structure of the website, logical structure of the website), high-quality website content, rich and valuable. The relevance of external links is optimized to make the site more user-friendly and search engine more responsive to gaining a ranking on the search engine to rank traffic for the site. PPC refers to the purchase of advertising space on the search results page to achieve marketing purposes. All major search engines have launched their own advertising systems, which are only different in form. The advantage of search engine advertising is relevance. Because ads appear only in relevant search results or related topic pages, search engine ads are more effective than traditional ads, and customer conversion rates are higher.
2, instant messaging marketing as its name suggests, that is, the use of Internet instant chat tools for promotion and promotion of marketing methods. Take QQ, which is now used by a large number of people. At present, Tencent’s users already have 3 times 10 and 9 squares. It’s really a big and terrible number, but most of these users can increase the click rate. No other use, most of the QQ users are just loyal users of Tencent. They buy mobile phones and would rather spend more money to buy a QQ. They don’t know that the software can be downloaded by themselves. There is a QQ software. After the mobile phone, they can't wait to hang around 24 hours a day. I feel bad about the battery of the mobile phone. Their purpose should be to hang out a sun. I really died. That solar energy is for dinner. Then they will still do it. It’s just playing with the things in the farms and pastures. I don’t know if those stolen dishes can be eaten. Do those flowers have aroma? Or, if you want to reprint dozens of logs a day, even buy a pair of underwear. In the mood, it is possible that they know Taobao, but they don’t know what Alipay is. They know Baidu’s search engine, Baidu’s forum post, but don’t know how to post, but don’t know Degree blog, Baidu has this platform, as for Dangdang, Jingdong Mall, Internet Bank, what do not know, if we rely on these people to buy our things online, the probability is zero. However, these people are not useless. It is better to use them to improve the click rate, because the click rate ranking determines your ranking in the search engine. So, when you use it, you should make good use of it.
3, viral marketing virus marketing model comes from online marketing, the use of the principle of word-of-mouth communication is a marketing method that is carried out spontaneously by users and with low cost. Viral marketing does not use viruses or rogue plug-ins for promotion, but rather guides and stimulates users to actively promote through a set of reasonable and effective points system. It is based on a marketing model based on users. The premise of viral marketing is to have a user base with a certain scale and the same hobby and communication platform. Viral marketing is actually a kind of information transmission strategy. Low cost is a concept. There is no fixed model. It is more effective than direct and effective.
4, BBS marketing does not need to be meticulously explained, I think this application has been very common, especially for personal webmasters, most of them to the portal station forum watering while leaving their own website links, can bring hundreds of IP every day . Knowing and using BBS is of course my loyal user. Many of them are college students and white-collar workers, but these people are quite picky about the goods, they are not very rich, they are not completely online shopping, they will shop with the entities. Compare, but sell them to these people and they will use word of mouth marketing to bring us more customers. Of course, for companies, BBS marketing must be more specialized.
5. Blog Marketing Blog Marketing is to establish a corporate blog for the interaction between enterprises and users and the embodiment of corporate culture. Generally, such as industry reviews, work feelings, mood essays and professional technology, etc. as corporate blog content, making users more Trust companies to deepen brand influence. Blog marketing can be self-built blogs or through third-party BSPs. Enterprises can communicate through blogs to improve customer relationships and improve business activities. Corporate blog marketing is an indirect marketing compared to advertising. Enterprises communicate with consumers through blogs, publish corporate news, collect feedback and opinions, and achieve corporate public relations. Although they do not directly promote products, they allow users to approach, listen, and communicate. The process itself is a good marketing tool. Corporate blogs are similar to corporate websites, but blogs are more casual. The other is also more effective and feasible. It is the use of blogs (people) for marketing. This is a topic that has always been very popular in the blogosphere. The interests of Lao Xu and Sina blogs, KESO blog advertisements, and News Blog Advertising Alliance, Closer to Rising's blog evaluation activities, etc., this is actually the mainstream and direction of blog marketing. Blog marketing has the characteristics of low cost, focus, close to the public, and freshness. Blog marketing often forms a discussion of everyone and achieves a good secondary communication effect. There are many successful cases in foreign countries, but there are still few in China.
6, creative advertising marketing creative advertising marketing, perhaps after reading "good housing network popular real estate marketing analysis" you will be inspired, corporate creative advertising can deepen brand influence and brand demand. Plaid website, I have money like this is pure creative advertising.
7, knowledge-based marketing knowledge-based marketing is like Baidu's "know", through the way users ask and answer questions to enhance user stickiness, you expand the user's knowledge level, users will thank you, Imagine the enterprise may wish to establish an online Troubleshoot such interactive channels, let users experience the professional level and high quality service of the enterprise, or set up an area to spread the relevant knowledge to users, update regularly every day, and so on.
8, event marketing event marketing can be said to be hype, can be a valuable news point or sudden practice in the platform or outside the platform to speculate to improve the impact, for example: good room network just hacked a few minutes, I am Found it, so I wrote an article in a short period of time to introduce the incident briefly and sent it to several QQ groups and forums that are frequently active. Of course, it would be better if I could write an in-depth report based on the incident. More people have noticed my blog.
9. Word-of-mouth marketing word-of-mouth marketing is not only available in the 2.0 period, but it is more obvious and more important in the 2.0 era. Today's word of mouth network, 360 word of mouth information network in these areas have done a very good job.
10, direct marketing Direct marketing originated in the United States, has now swept all developed countries and newly industrialized countries, and is called "the epoch-making marketing revolution" by Western marketing experts. The introduction of direct marketing in China has become an urgent need. Some companies try to make mail order and telemarketing themselves, but they are in trouble due to lack of guidance. Some companies want to establish direct contact with their target customers to reduce the waste of untargeted customers. Other companies want to improve The accuracy of the advertisement. Direct marketing investment, less effective, and good results. Enterprises can take direct marketing as their main business, or use it as an auxiliary means to add to their own production and operation. This method is not only suitable for network marketing, but also used in traditional marketing, especially in the after-sales service. 11. Image marketing image is the rational attitude of the company in determining its business strategy. Now the colloquial title "CI". It is in the process of business operation that requires enterprises to be further personalized and differentiated in order to maintain sustainable business objectives, policies, means and strategies. The corporate image is not established overnight. It needs a process from beginning to end, from beginning to end. The corporate image should not only be introduced in the concept, but also the marketing behavior of the enterprise should be introduced into the "CI" track.
12, network integration marketing network integrated marketing communication is the marketing concept and method popular in the West since the 1990s. Compared with traditional marketing “product-centricâ€, it emphasizes “customer-centricâ€; it emphasizes that marketing is communication, that is, communication with customers through multiple channels, and establishing brand relationships with customers. In fact, it is to use the Internet's various media resources (such as portals, e-commerce platforms, industry websites, search engines, classified information platforms, forum communities, video sites, virtual communities, etc.) to accurately analyze the positioning of various online media resources, User behavior and input costs, according to the objective actual situation of the enterprise (such as enterprise size, development strategy, advertising budget, etc.), provide enterprises with one or more personalized network marketing solutions that are more cost-effective. Big companies like Baidu Promotion and Aries Network are the best in this regard.
13. Network Video Marketing “Transfers real-time video image signals and corporate image video signals of product marketing to the Internet through digital technology. Customers only need to log on to your website to see TVs that display your products and corporate image. Live broadcast is created in the website construction and website promotion to enhance the credibility and reliability of the website content of the website. Before this, all the website construction and website promotion methods can only serve the netizens. Find you from the world of the vast Internet, and "Internet TV Marketing" makes you believe in your netizens!
14, network image marketing network image marketing has now become one of the commonly used online marketing methods, we often receive creative pictures sent by friends on QQ, see pictures in the major forums Posts, some of these images also have some advertising information, such as: the URL in the lower right corner of the image. This is actually a way of image marketing. At present, the domestic image marketing method is very varied. If you are very creative, you can also master the picture marketing very well. But these pictures are better not to steal everywhere, the original is better, better is a representative picture, it is very good on the travel online.
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