Jinba Men's Wear as the representative of Shanghai “Light Industry Development”

The “China Industrial Brand Tour” jointly sponsored by the Ministry of Industry and Information Technology and the General Administration of Quality was launched in Shanghai on April 25th. In the same period, the Shanghai Station Tour Event – ​​Shanghai Excellence Industrial Brand Exhibition also began a three-day exhibition of charm at the Shanghai International Fashion Center. This exhibition is the first high-profile exhibition in Shanghai named after “Excellent Industrial Brand”, representing Shanghai's industrial brand spirit.

As the representative of Shanghai Light Industry Enterprise, Jinba Men's Wear was invited to participate in the exhibition, representing Shanghai, and even the national business casual men's clothing display clothing industry in the "technology", "fashion" field innovation, breakthrough and development.

At the main entrance of the brand exhibition, Jinba men's clothing is nearly 3 meters high, and the giant metal cane weighing about 200 kilograms is standing still. Inside the Progress Hall, Jinba Men's Wear is instilling the elements of “technology” and “fashion” into the design of the exhibition hall. The overall black and gray design is equipped with a large display screen. VR and 3D printing make the showroom of Jinba rich and creative.

Xu Yibo, Chairman of the Shanghai Municipal CPPCC (pictured on the left), Chen Yuehua, the inspector of the Shanghai Economic and Information Technology Committee and the deputy director of the Shanghai Cultural and Creative Industry Leading Group Office (pictured right), visited the Jinba booth and had a 720 degree VR. Really experience "the birth of a jacket", and affirmed the innovative development and ingenuity of Jinba men's wear.

Cool 720-degree VR glasses, using simulation, multimedia and other technologies to let you "in person" Jinba men's national-level jacket laboratory, really experience "the birth of a jacket", a deep understanding of how Jinba men's clothing through 4 cycles, 4 major The field, 36 projects, and 108 inspection processes are critical to ensure the quality and safety of each jacket.

Natural energy Tai Chi stone fabric series clothing, use natural energy to enhance the vitality of the human body; use air to replace the traditional warm filling of the jacket, 3 breaths for 10 seconds, a jacket from autumn to winter, single wear inflatable two suitable.

The version is the soul of Jinba. In 37 years, Jinba Men's Wear has accumulated, developed and optimized a format database. It has thousands of versions, is ergonomic, and shows design aesthetics. It adapts to different regions and ages through three versions: slim version, fit version, and regular version. , preferred consumer demand.

At the exhibition site, through 3D printing technology, you can stereoscopically understand the version features of Jinba Men's Wear, and feel the sincerity and ingenuity of Jinba Men's every piece of jacket.

Shanghai Excellence Industrial Brand Exhibition is the first high-profile, all-field exhibition named after “Brand” in Shanghai. It aims to promote the development of brand economy and explore the development path of “Brand”. Many Shanghai key brand enterprises such as “Specialized Special New” and “Wen Chuang Design” brand enterprises and 100 billion revenues and market capitalization enterprises participated in the exhibition.

Concentrate on one thing, there will be a return, Jinba men's clothing is convinced. For 37 years, Jinba Men's Wear has been using a kind of almost stubborn persistence, surpassing the harsh focus and constantly improving every piece of jacket. On the road of brand building, Jinba Men's Wear has always been dedicated to thinking and professionalism, taking the initiative to take the lead in the revision and standardization of China's jackets, establishing a sound and complete industry standard system for the jacket, promoting the research and development and quality improvement of the Chinese jacket industry, and improving the Chinese jacket. Industry and even the international competitiveness of the Chinese apparel industry.

As a representative Shanghai light industry enterprise, Jinba men's clothing not only relies on the highland advantage of Shanghai resources and talents, bearing in mind the corporate responsibility and returning social support is the belief that Jinba men's wear has always upheld. There is no shortcut to the development and shaping of the brand, only focus and care. Jinba Men's Wear will bring more rich and diverse fashion changes and development dimensions to the brand through continuous product innovation research and development and various internationalizations in the business model field, and become a unique representative of the Shanghai brand.

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