LACOSTE 75th Anniversary Reproduction of French Classics of Yesterday

2008 was the 75th anniversary of LACOSTE brand's birth. In order to celebrate this event, LACOSTE launched a series of clothing, bags, shoes, socks, watches, and glasses, recreating the classic crocodile logo of the year and making new products and packaging. Modern interpretation.

Christophe Lemaire, Lacoste’s creative director, injects a modern feel to the 75th-anniversary men’s design based on the sports jacket worn by the brand’s founder, René Lacoste. The new design uses a cotton and linen blended fabric with gray piping at the neckline and cuffs. It is complemented by a crocodile logo in the same color. This adds a three-dimensional effect to the plain dress, highlights the original movement, and has both milky and dark grey. Variety of colors; Polo shirt rib collar, cuffs edge of the details are used a strong contrast of color, white crocodile mark as embedded in the chest as floating, showing active dynamic. The men’s collection also includes wool cardigans and wool vests, which are woven with diagonal stripes while matching the same color logo to cut into diamond-like geometric patterns. Classic accessories such as baseball caps and belts are also included.